Alison Foster

HERMESA is a UK based angel syndicate investing in extraordinary female (co)founded start-ups. We are a community of operators who know what it takes to build successful start-ups and we invest smart money – capital and expertise – to help change the funding landscape for women founders.

HERMESA is a UK based angel syndicate investing in extraordinary female (co)founded start-ups. We are a community of operators who know what it takes to build successful start-ups and we invest smart money – capital and expertise – to help change the funding landscape for women founders.

Black Goat Strategies, LLC, is your GTM and storytelling solutions built for cybersecurity and B2B SaaS disrupters. We partner with founders, growth-stage teams, and investors to build systems—not just stories. Our approach combines GTM engineering, design thinking, and modular storytelling to help you go to market with clarity, adaptability, and lasting impact. We believe in re-engineering the way companies connect with buyers—by designing go-to-market strategies that are flexible, insight-driven, and customer-first. Because in cybersecurity, the threat landscape changes, and your GTM system should evolve just as fast. What We Build: - GTM Engineering – Strategy development, segmentation, pipeline systems - Design Thinking for GTM – Solutions-based messaging frameworks rooted in buyer empathy - Storytelling Strategy – Narrative design, brand and founder positioning, modular content systems - Executive Advisory – Fractional CMO/CSO support, investor readiness, board communication Tech-powered. Goat-fueled. Always evolving. If youre ready to break the storytelling mold and build GTM systems that learn, adapt, and scale—let’s talk.

AF Public Relations takes the unique challenges facing nonprofit and mission-driven organizations and turns them into opportunities. We specialize in brand-raising, integrated marketing communications, and storytelling that is leveraged across traditional and digital platforms to maximize awareness, donor relations, fundraising, and membership.