Alex Vetter — investor profile photo

Alex Vetter

Former Director and CEO, Cars.com

📍 DuPage County, Illinois, United States🔄 Updated November 2026💼 2 investments📅 16 years investing🗓 Last invested Jul 2013𝕏 @upgrade_to_unlock
VC🌍 United States
2
Total investments
2
Early stage
0
Mid stage
0
Late stage
16y
Years active

Portfolio

2 investments · sorted by recency
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Mid stage
Late stage
Investor / Board of Advisors
Jul 2013
Earshot is helping major brands more effectively sift through social media to easily find the people or posts relevant to specific brands or campaigns. Through the patent pending Decibel Level scoring system, Earshot is helping brands like Anheuser-Busch, Aetna, and Spotify do more with influencer marketing, customer service, and event-based social media campaigns.
early stageInternet
Investor / Board of Advisors
2010
ABOUT SHOTFARM Shotfarm’s Product Content Network™ is the fastest growing and most widely adopted platform for the Management and Distribution of Product Information and Assets. Through Shotfarm’s Switch Marketplace, more than 10,000 Manufacturers, Brands, Retailers and Distributors in 100 countries have been able to quickly, easily, and affordably solve one of their most costly workflow challenges. MAKE THE SWITCH! Retailers, Distributors and Third-Party Providers simply create a “Switch” which is an easy-to-configure data export module. Once complete, the Switch is published to Shotfarm’s ‘Switch Marketplace’ where their Manufacturers can find it along with thousands of additional partner Switches. Once a Manufacturer installs the Switch, fully converted, reformatted, normalized and validated content begins to flow to that partner.Partner Switches range from $0-49/ month. Shotfarm is free to join, has no monthly minimum, and has no additional charges for seats, partners or SKUs. OPTIONAL FEATURES FOR BRANDS AND MANUFACTURERS: Included with every free account is a number of powerful features such as drag and drop data and files, unlimited attribute fields, and Shotfarm’s patented ‘Virtual Master’ technology that allows teams to add datasets to the master data file. Though our core functionality may be enough for many companies, for those companies that need more capability, Shotfarm offers a number of optional features that combine to deliver a highly affordable, enterprise-class MDM solution. EVERYONE ELSE: Distributors, publishers, marketing agencies, and independent sales reps are free to use Shotfarm in the same way retailers do; download any number of files from any number of manufacturers at no cost. For advanced file processing, Shotfarm offers a number of optional low-cost tools that make image and data preparation a snap.
Experience · 3 entries
All (3)
Investments (2)
2013
Investor / Board of Advisors
Jul 2013
Earshot is helping major brands more effectively sift through social media to easily find the people or posts relevant to specific brands or campaigns. Through the patent pending Decibel Level scoring system, Earshot is helping brands like Anheuser-Busch, Aetna, and Spotify do more with influencer marketing, customer service, and event-based social media campaigns.
early stageInternet
2010
Investor / Board of Advisors
2010
ABOUT SHOTFARM Shotfarm’s Product Content Network™ is the fastest growing and most widely adopted platform for the Management and Distribution of Product Information and Assets. Through Shotfarm’s Switch Marketplace, more than 10,000 Manufacturers, Brands, Retailers and Distributors in 100 countries have been able to quickly, easily, and affordably solve one of their most costly workflow challenges. MAKE THE SWITCH! Retailers, Distributors and Third-Party Providers simply create a “Switch” which is an easy-to-configure data export module. Once complete, the Switch is published to Shotfarm’s ‘Switch Marketplace’ where their Manufacturers can find it along with thousands of additional partner Switches. Once a Manufacturer installs the Switch, fully converted, reformatted, normalized and validated content begins to flow to that partner.Partner Switches range from $0-49/ month. Shotfarm is free to join, has no monthly minimum, and has no additional charges for seats, partners or SKUs. OPTIONAL FEATURES FOR BRANDS AND MANUFACTURERS: Included with every free account is a number of powerful features such as drag and drop data and files, unlimited attribute fields, and Shotfarm’s patented ‘Virtual Master’ technology that allows teams to add datasets to the master data file. Though our core functionality may be enough for many companies, for those companies that need more capability, Shotfarm offers a number of optional features that combine to deliver a highly affordable, enterprise-class MDM solution. EVERYONE ELSE: Distributors, publishers, marketing agencies, and independent sales reps are free to use Shotfarm in the same way retailers do; download any number of files from any number of manufacturers at no cost. For advanced file processing, Shotfarm offers a number of optional low-cost tools that make image and data preparation a snap.
1997
Manager of Business Development
1997
Classified Ventures, LLC (call us CV) owns and operates the award-winning Cars.com. With 16 years experience and over 1,000 employees in 41 states, we are a rapidly growing company with employees dedicated to serving the needs of our visitors and customers. Consumers count on our sites for a comprehensive set of local and national automotive listings wherever they are – at home, work or on-the-go – through our website or one of our 150+ online media partners. In addition to our listings, our sites offer detailed listing information, photo galleries, videos, reviews, editorial content, blogs, and online calculators to help our consumers make informed decisions. We know our advertisers turn to us to help them grow their businesses by providing exposure for their brands and driving traffic to their listings. We count on our teams to provide top-notch customer service and our products to deliver targeted solutions that bring value and return on investment. Classified Ventures is owned by five leading media companies, including: A.H. Belo Corp., Gannett Co. Inc., Tribune Company, The McClatchy Company and Graham Holdings (NYSE:GHC).