Alex Tong

Co-Founder/GP, Seguin Ventures | aka “The Accounting VC” | Seed investor

📍 Toronto, Ontario, Canada🔄 Updated September 2026💼 20 investments📅 9 years investing🗓 Last invested Jan 2024𝕏 @upgrade_to_unlock
VC🌍 Canada20+ investments
20
Total investments
4
Early stage
9
Mid stage
2
Late stage
9y
Years active

Portfolio

18 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Seed Investor
2024
Maneva AI revolutionizes manufacturing by offering a superhuman digital workforce tailored to the industrys unique needs. Our AI empowers factories to streamline operations, cut costs, and enhance productivity. Designed specifically for manufacturing, Maneva AI delivers a range of benefits, from reducing labor dependencies and enhancing quality assurance to eliminating downtime and preserving critical knowledge. Our seamless implementation ensures swift integration into existing workflows, guaranteeing remarkable returns on investment for manufacturers across America. Even tasks once deemed unautomatable are effortlessly handled by Maneva AI. Many challenges facing manufacturing companies, too intricate for costly automation projects, find solutions in our intelligent systems. Leveraging manufacturing-specific intelligence, Maneva AI consistently proves its efficacy, bringing companies closer to a future-proof state. Experience tangible, profitable, and tactical results with Maneva AI. Reach out now to discover how we can drive immediate impact for your business!
Seed Investor
2024
TeamOhana helps you run confident, efficient headcount planning that drives better business performance. With real-time visibility and control across finance, HR, talent, and hiring managers, you can forecast accurately, control costs, and align teams as you scale. It’s powered by a collaborative, secure platform that connects your HRIS, ATS, and finance tools — built with enterprise-grade access controls and workflows. With TeamOhana, you can: ✔️ Make proactive, collaborative, and data-driven decisions around headcount – the largest company cost ✔️ Optimize existing headcount management processes by automating headcount reconciliation ✔️ Model headcount scenarios with real-time forecasts ✔️ Ensure budget adherence with standardized approval workflows ✔️ Enable collaboration between all stakeholders with access control
Seed Investor
2024
Kick is accounting software that does the work for you. Sign up free: https://kick.co
Board Member and Series A Investor
2021
Seattle-based Strike Graph is the #1 leader in customizable compliance management software. We empower businesses to streamline achieving and maintaining compliance with a wide range of security certifications including SOC 2, CMMC, ISO 27001, ISO 27701, HIPAA, NIST, FedRAMP, PCI DSS, CCPA, GDPR and TISAX.
Seed Investor & Board Observer
2021
Finally, an easy-to-manage, powerful RevOps platform designed to meet the needs of the modern business. With Nue, RevOps teams can accelerate sales with innovative pricing models and streamlined sales processes from quote to order to renewal – all the while delivering accurate analytics to Finance. Learn more at nue.io
Series A Investor & Board Observer
Jul 2020
Jirav is an all-in-one financial planning and analysis (FP&A) solution that delivers smarter financials and faster insights, helping you understand where your business has been and more accurately predict where you’re going. The system connects financial and operational data to easily explore historicals, and accurately forecast bookings, revenues, workforce, expenses, and cash flows. At Jirav, we’re creating a people-focused culture where the innovative and passionate feel at home. We’re here to build something different—something we believe is the future of financial technology. We chose the name “Jirav” for a reason. Like the giraffe and its astounding height, our solution gives finance leaders the best view possible—both historically and future-looking—so they can drive their businesses forward with confidence and speed. And like a giraffe’s spots, which are unique to each individual giraffe, our company is different from others like us in the market. We’ve made complex financial forecasting and modeling affordable and accessible to businesses and teams of any size. And while financial models may look alike and be built similarly, the internal components are unique to the company the models are built for (much like a giraffe’s spots—you see where we’re going with this), and Jirav can work with it all to lead any business down a path to faster growth. There’s never been a better time to join Jirav as we continue to scale and expand our own team, and what we can offer our customers. In our pursuit to own our space in the market, the contribution of each and every member of the Jirav Tower (did you know a group of giraffes is called a “tower?”) is incredibly important to our success. Joining the Jirav team is an opportunity to do your best work and expand your skills as you grow your career alongside the companies we empower as we push the limits and change the world of strategic finance. Explore our open roles today and find your perfect career fit!
Series A Investor & Board Observer
2020
Cinchy is a Data Collaboration platform revolutionizing how organizations manage data. Unlike traditional data platforms and integration tools, Cinchy allows for real-time, secure co-production of data between various stakeholders, be it systems, humans, or AI models. With Cinchy, every new “integration” doubles as “liberation”, saving future projects from wasting time and money to re-integrate the same data. With a focus on "changing how you change," Cinchy promotes an iterative approach to data collaboration, ensuring rapid value delivery and reduced complexity. By creating “collaborative data products”, data owners benefit from granular access controls, automatic data/metadata version control, and federated data governance. Teams can work autonomously yet collaboratively, distributing work across multiple parties without creating cross-departmental dependencies, all within a highly controlled, secure environment. Cinchy isnt just a data storage or integration solution; it enables secure, efficient, and collaborative data co-production.
Series B Investor & Board Observer
2019
ThoughtExchange is the world’s most trusted engagement and survey platform for leaders who drive change and alignment in their communities. 

Using our sophisticated analytics and secure OpenAI integration, get broader participation, deeper insights, and actionable ideas in far less time.

 With ThoughtExchange, you can access thousands of voices in one conversation—and our AI takes care of the data analysis for you, in minutes instead of months. Hear the what, when, how, why (and sometimes where) of your challenge, with just one question. For more information visit https://thoughtexchange.com, email info@thoughtexchange.com or call 1-800-361-9027
Angel Investor
2019
Various board memberships
Series B Investor & Board Observer
2019
Procurify is the Intelligent Spend Management company. We’re on a mission to give all organizations unprecedented visibility and control over their business spend. By bringing more spend under management in one procure-to-pay solution, our customers capture unified spend data that can be harnessed to realize millions of dollars in time and cost savings. Named the #1 Purchasing Leader by G2, Procurify is trusted by hundreds of customers worldwide to manage over US$30 billion dollars of organizational spend. We integrate with major ERP accounting systems such as NetSuite and QuickBooks Online. Take control of spend today.
Series A Investor & Board Observer
2018
LendingFront is an end-to-end technology platform for business lending and consumer lending. Our technology is transforming the way financial institutions approach lending from origination through servicing. Using our software, lenders streamline the front-end process using a digitally-enabled application and borrower portal. In addition, configurable and automated underwriting rules (combined with SMB-specific credit criteria) facilitate efficient decision-making that makes the lending process efficient and profitable. Lenders of all types--including banks, credit unions, CDFIs, payment processors, and alternative lenders--trust LendingFront to power their lending programs.
Series A Investor
2018
LendingFront is an end-to-end technology platform for business lending and consumer lending. Our technology is transforming the way financial institutions approach lending from origination through servicing. Using our software, lenders streamline the front-end process using a digitally-enabled application and borrower portal. In addition, configurable and automated underwriting rules (combined with SMB-specific credit criteria) facilitate efficient decision-making that makes the lending process efficient and profitable. Lenders of all types--including banks, credit unions, CDFIs, payment processors, and alternative lenders--trust LendingFront to power their lending programs.
Series A Investor
2018
Lydia AI, formerly Knowtions Research, is a health AI insurtech startup on a mission to insure the next billion people by making insurance personalized, easier to buy and more inclusive. Insurers work with Lydia AI to leverage new sources of data to make risk predictions which are used to personalize individual experiences, accelerate underwriting practices and develop new inclusive digital products with innovative Pay How You Live Benefits. Established in 2015, Lydia AI is backed by Alibaba Entrepreneurs Fund, Information Venture Partners and 500 Global with offices in Toronto and Taiwan.
Series A Investor & Board Observer
2018
Lydia AI, formerly Knowtions Research, is a health AI insurtech startup on a mission to insure the next billion people by making insurance personalized, easier to buy and more inclusive. Insurers work with Lydia AI to leverage new sources of data to make risk predictions which are used to personalize individual experiences, accelerate underwriting practices and develop new inclusive digital products with innovative Pay How You Live Benefits. Established in 2015, Lydia AI is backed by Alibaba Entrepreneurs Fund, Information Venture Partners and 500 Global with offices in Toronto and Taiwan.
Series B Investor/Board Observer
May 2017
The most advanced contextual engagement platform designed for the financial industry. For more information, visit www.flybits.com and follow us on Twitter at @flybits.
Show all 18 investments ↓
Experience · 26 entries
All (26)
Investments (20)
Founder (3)
Board (11)
2025
Founder / Creator
2025
The Accounting VC houses writing, interviews and product reviews related to all things Accounting AI and office of the CFO. Created by Alex Tong, co-founder and General Partner of Seguin Ventures: a new AI-Native seed VC firm investing in accounting and enterprise AI. Alex is a decade into investing in accounting and CFO technology (please see TheAccounting.VC for his experience).
2024
Co-Founder and General Partner
Jan 2024
Helping Stealth Startups to Launch, Hire & Scale. Here Recruiters Usually List Stealth Roles for early stage startups and job seekers can connect and consider those roles.
Seed Investor
2024
Maneva AI revolutionizes manufacturing by offering a superhuman digital workforce tailored to the industrys unique needs. Our AI empowers factories to streamline operations, cut costs, and enhance productivity. Designed specifically for manufacturing, Maneva AI delivers a range of benefits, from reducing labor dependencies and enhancing quality assurance to eliminating downtime and preserving critical knowledge. Our seamless implementation ensures swift integration into existing workflows, guaranteeing remarkable returns on investment for manufacturers across America. Even tasks once deemed unautomatable are effortlessly handled by Maneva AI. Many challenges facing manufacturing companies, too intricate for costly automation projects, find solutions in our intelligent systems. Leveraging manufacturing-specific intelligence, Maneva AI consistently proves its efficacy, bringing companies closer to a future-proof state. Experience tangible, profitable, and tactical results with Maneva AI. Reach out now to discover how we can drive immediate impact for your business!
Seed Investor
2024
TeamOhana helps you run confident, efficient headcount planning that drives better business performance. With real-time visibility and control across finance, HR, talent, and hiring managers, you can forecast accurately, control costs, and align teams as you scale. It’s powered by a collaborative, secure platform that connects your HRIS, ATS, and finance tools — built with enterprise-grade access controls and workflows. With TeamOhana, you can: ✔️ Make proactive, collaborative, and data-driven decisions around headcount – the largest company cost ✔️ Optimize existing headcount management processes by automating headcount reconciliation ✔️ Model headcount scenarios with real-time forecasts ✔️ Ensure budget adherence with standardized approval workflows ✔️ Enable collaboration between all stakeholders with access control
Show all 26 entries ↓
Investment activity
2017–2024 · 20 investments
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