Alex Richter

Growth & Value Creation | Agency Owner and Culture Builder | Advisor | Mentor | @ PMG helping today’s brands pave the future

📍 United States🔄 Updated September 2026💼 4 investments📅 5 years investing🗓 Last invested Sep 2024
Operator-angel🌍 United States
4
Total investments
0
Early stage
1
Mid stage
1
Late stage
5y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Sep 2024
Greatest of all time with healthy-living in mind developed by NFL Hall of Famer, Jerry Rice. Greatness is a lifestyle and our mission is to provide consumers with health-forward products and a lifestyle that fuels their pursuit of greatness in whatever they do. Our energy drink has a proprietary blend of natural caffeine, green tea with EGCG, ginger, amino acids and cordyceps mushrooms. Visit www.goatfuel.com
Investor
Mar 2024
Founded in Austin, Texas, by Michael and Liz Swail, Alive and Well is an integrative wellness center that combines traditional practices with effective, cutting-edge therapies to support a personalized and preventative approach to health. Alive and Well’s mission is to empower people to live a healthier, more vibrant life and it helps people achieve that through its various services including a functional medicine clinic, holistic wellness center, compounding pharmacy and retail offering of supplements and beauty products. In addition to the original location in Austin, Alive and Well is opening new locations in Boulder and Dallas in Spring 2024. To learn more about Alive and Well, visit www.aliveandwell.health   
Investor
Mar 2021
Zalat Pizza makes the Best Pizzas in the Universe!
late stageRestaurants
Experience · 5 entries
All (5)
Investments (4)
Founder (1)
2024
Investor
Sep 2024
Greatest of all time with healthy-living in mind developed by NFL Hall of Famer, Jerry Rice. Greatness is a lifestyle and our mission is to provide consumers with health-forward products and a lifestyle that fuels their pursuit of greatness in whatever they do. Our energy drink has a proprietary blend of natural caffeine, green tea with EGCG, ginger, amino acids and cordyceps mushrooms. Visit www.goatfuel.com
Investor
Mar 2024
Founded in Austin, Texas, by Michael and Liz Swail, Alive and Well is an integrative wellness center that combines traditional practices with effective, cutting-edge therapies to support a personalized and preventative approach to health. Alive and Well’s mission is to empower people to live a healthier, more vibrant life and it helps people achieve that through its various services including a functional medicine clinic, holistic wellness center, compounding pharmacy and retail offering of supplements and beauty products. In addition to the original location in Austin, Alive and Well is opening new locations in Boulder and Dallas in Spring 2024. To learn more about Alive and Well, visit www.aliveandwell.health   
2022
Investor
Nov 2022
Tiff’s Treats was started in January of 1999 by two University of Texas sophomores, Leon and Tiffany. Originally run only at night for students, we started as small as you can get with $20, a cell phone, and Leon’s college apartment oven. We started simple, and our mission is still simple. We sell classic cookies, made from scratch, right out of the oven. The cookies are hand-delivered warm and fresh straight to you. Or, you can order a gift and have it hand-delivered to someone else. You can also place a pick up order and those cookies will be ready for you, hot out of the oven, when you get here. We strive to be the best in the world at what we do and promise to provide you with the best quality of product and service. We want to bring people happiness so we make every effort to give you the best service possible each time you order. Check out all of our offerings and store locations at CookieDelivery.com.
2021
Investor
Mar 2021
Zalat Pizza makes the Best Pizzas in the Universe!
late stageRestaurants
2020
Owner & CMO
Jan 2020
PMG acquired Camelot Strategic Marketing & Media in late 2023.
Investment activity
2021–2024 · 4 investments
202112022120242
Recent (last 2 years)Earlier