Alex M.

Founder, Advisor, Investor | Sportairo | Artificial intelligence and the future of sport. | Exited Procurement Leaders (2019) and LSX (2023)

📍 London, England, United Kingdom🔄 Updated September 2026💼 12 investments📅 8 years investing🗓 Last invested Jul 2026
Operator-angel🌍 United KingdomInvested this quarter
12
Total investments
4
Early stage
5
Mid stage
1
Late stage
8y
Years active

Portfolio

11 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
NED / Investor
Jul 2026
AI Pathfinder helps private equity firms make sense of AI, and make it work. Founded by Steve Budd, it’s a growing peer network built on insight, experience and connection. We bring the right people and ideas together to turn AI from something you’re curious about into something that delivers real results. What we do: > AI Pathfinder Events: Connect with peers, hear candid stories, get hands-on with practical ideas, and leave with strategies you can apply immediately. > AI Pathfinder Benchmarks: We track AI adoption across private equity through regular benchmark surveys and pulse checks across our network of 130+ PE firms and 300+ executives. > AI Pathfinder Newsletter: Briefings, case studies, and insights on the AI developments shaping private equity, delivered to help you stay ahead of what matters. > AI Pathfinder Podcast: Real conversations with executives, operators, and expert partners bringing AI in private equity to life. Join AI Pathfinder to stay informed, share experiences, and shape the future of AI in business together. Be part of our community of visionary leaders navigating the AI landscape.
Investor
Dec 2025
Business is changing fast and it’s getting faster. Are you keeping up? Join our fast growing community of thousands of leaders and AI champions moving beyond the hype to understand the real “art of the possible” and lead AI powered transformation. Readiness | Workforce | Growth | Efficiency
Investor
Jun 2023
Hip Pop is shaking up soft drinks. We make proper good pop - lightly sparkling, gut-friendly fizz that’s big on real fruit, live cultures, and 100% natural ingredients. No fakery. No sweeteners. No shortcuts. Just a drink that feels as good as it tastes. Forget mindless mainstream pop. Hip Pop is the real deal - created for flavour seekers who want more from their fizz. Whether it’s kombucha, soda, or something a bit different, every can is packed with real refreshment and bold, uncompromising flavour. Low in calories. Big on taste. Made to make you feel alive. What makes us different? - Real fruit, never artificial flavours - No sweeteners or syrupy nonsense - Live cultures, high fibre, gut friendly - Naturally vegan and low calorie - Award-winning and proud Our production site is right in the heart of Manchester, where we create and can every drop ourselves. That means quality control, wild new NPDs, and the freedom to keep things real. We’re here for people who want real drinks, real flavour, and real benefits. No fluff, no fads—just pop that hits different. Ready to get real about drinks? Drop us a message, call, or hit our website. Crack open, crack on. Hip Pop. Get Real.
Investor
Aug 2022
Elevating human capabilities with AI-powered wearable technology.
Investor
May 2022
LOANHOOD is a circular fashion and sustainable lifestyle service. We are inspired by the movement towards more sustainable consumption, as well as a deep desire to create a better world for generations to come. We see a future where circular fashion is embedded into everyday life, changing the way we create and experience fashion forever. Download our fashion rental app - http://onelink.to/m733g9
Investor
Mar 2022
The Mothership is the the best place for consumer brands to go stratospheric. We're acquiring e-commerce businesses and growing them into the lovable and more sustainable brands of tomorrow.
early stageRetail
Investor
Mar 2021
The Happiness Index helps organisations measure the key employee engagement AND happiness drivers to power their people strategy. Our unique platform offers the products, insights and tools to shine a light on your cultural health and empower management to drive thriving cultures. This helps you understand how employees think, feel and behave in real-time. Our neuroscience-based pre-built surveys measure the full employee experience - from onboarding to exit. By measuring the heart and brain of your organisation, we empower and enable managers to move from feedback to insight to action seamlessly. * Book a demo today - https://thehappinessindex.com/demo/ *
Co-Founder / Investor
Oct 2020
In order to survive, your business has to innovate and it has to innovate fast... but you cannot do it alone. Something has to change about the way you engage with your suppliers, complementors and competitors to help drive new ways of working and thinking. Backed by the founders of Procurement Leaders, we’re experts in delivering unique virtual events and team experiences that will inspire and inform your suppliers, partners and complementors, enabling them to generate the ideas and plans that will deliver on your long term vision whilst also future proofing your business.
Investor
Feb 2020
Planet exists to empower artists & venues: Transforming what is currently a one-way transactional relationship into thriving fan communities, by building membership offerings that are personalised, free from apps or algorithms, that reward and recognise loyalty directly.‍ Our mission is to grow the live music industry through two-way relationships, using data insights and tech innovation to better understand fan demand and interests. Using our pioneering AAA approach, we unlock the true lifetime value of fans by creating customised experiences, whether that’s relating to content, tickets, merch or memberships.
Advisor / Investor
Oct 2019
Zapnito is a B2B Community & Knowledge that helps accelerate growth across the customer lifecycle. By streamlining fragmented resources and building an expert network, Zapnito allows you to: 1. Scale engagement through personalized customer education and knowledge sharing. 2. Drive community collaboration to enrich knowledge. 3. Turn activity into actionable insights to maximize growth. Since 2015, Zapnito has helped industry leading B2B brands to transform millions of customers into community participants.
Investor
Jul 2018
Guild is a platform for professional communities and networking. Easy to use like a consumer messaging app but purpose-built for professionals and businesses to run groups, networks and communities in an ad-free, branded, environment.
Experience · 17 entries
All (17)
Investments (11)
Founder (6)
Board (1)
2026
NED / Investor
Jul 2026
AI Pathfinder helps private equity firms make sense of AI, and make it work. Founded by Steve Budd, it’s a growing peer network built on insight, experience and connection. We bring the right people and ideas together to turn AI from something you’re curious about into something that delivers real results. What we do: > AI Pathfinder Events: Connect with peers, hear candid stories, get hands-on with practical ideas, and leave with strategies you can apply immediately. > AI Pathfinder Benchmarks: We track AI adoption across private equity through regular benchmark surveys and pulse checks across our network of 130+ PE firms and 300+ executives. > AI Pathfinder Newsletter: Briefings, case studies, and insights on the AI developments shaping private equity, delivered to help you stay ahead of what matters. > AI Pathfinder Podcast: Real conversations with executives, operators, and expert partners bringing AI in private equity to life. Join AI Pathfinder to stay informed, share experiences, and shape the future of AI in business together. Be part of our community of visionary leaders navigating the AI landscape.
2025
Investor
Dec 2025
Business is changing fast and it’s getting faster. Are you keeping up? Join our fast growing community of thousands of leaders and AI champions moving beyond the hype to understand the real “art of the possible” and lead AI powered transformation. Readiness | Workforce | Growth | Efficiency
Co-Founder
Jan 2025
Membership-based intelligence for sport leaders. Start with the AI in Sport Playbook 2026 - Executive Summary. Sportairo is an independent intelligence service focused on how artificial intelligence is changing sport. We exist to help leaders in sport understand and apply AI, using real-world evidence and informed judgement. Our flagship research product, the AI in Sport Playbook, documents how AI is being deployed across performance, operations, media and commercial functions within leagues, clubs, federations and broadcasters, examining what works, what doesn’t, and the practical realities of AI adoption. Sportairo helps leaders: → Stay ahead of how AI is actually being adopted in sport → Learn faster from proven implementations and case studies → Avoid costly mistakes and hype-driven investments → Make confident, evidence-based technology decisions Less hype. More judgement. Real-world intelligence for sport leaders.
2023
Investor
Jun 2023
Hip Pop is shaking up soft drinks. We make proper good pop - lightly sparkling, gut-friendly fizz that’s big on real fruit, live cultures, and 100% natural ingredients. No fakery. No sweeteners. No shortcuts. Just a drink that feels as good as it tastes. Forget mindless mainstream pop. Hip Pop is the real deal - created for flavour seekers who want more from their fizz. Whether it’s kombucha, soda, or something a bit different, every can is packed with real refreshment and bold, uncompromising flavour. Low in calories. Big on taste. Made to make you feel alive. What makes us different? - Real fruit, never artificial flavours - No sweeteners or syrupy nonsense - Live cultures, high fibre, gut friendly - Naturally vegan and low calorie - Award-winning and proud Our production site is right in the heart of Manchester, where we create and can every drop ourselves. That means quality control, wild new NPDs, and the freedom to keep things real. We’re here for people who want real drinks, real flavour, and real benefits. No fluff, no fads—just pop that hits different. Ready to get real about drinks? Drop us a message, call, or hit our website. Crack open, crack on. Hip Pop. Get Real.
2022
Investor
Aug 2022
Elevating human capabilities with AI-powered wearable technology.
Show all 17 entries ↓
Investment activity
2018–2026 · 12 investments
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