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Alex Underwood

Global Agency Partnerships & Revenue Leader | CRO and GTM Strategy | Scaling High-Growth Media and Technology Businesses

📍 United States🔄 Updated November 2026💼 1 investments📅 1 years investing🗓 Last invested Nov 2025
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Investor / Strategic Advisor
Nov 2025
Cipher is the world’s #1 source of trending sounds. In today’s social media landscape, music can make or break your content. Using trending sounds on TikTok, IG Reels, and more has become the most effective way to boost your brand’s engagement. However, commercial music libraries don’t offer anything remotely viral, which is where Cipher comes in. Through our relationships in the music industry, we offer you easy and affordable access to the world’s most famous and viral artists. Your short-form videos can now be culturally and algorithmically relevant, and you’ll never have to use royalty-free music again. Based in New York City, we’re dedicated to making music licensing easier and helping brands create stronger connections with their audiences through music.
Experience · 2 entries
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Investments (1)
2025
Investor / Strategic Advisor
Nov 2025
Cipher is the world’s #1 source of trending sounds. In today’s social media landscape, music can make or break your content. Using trending sounds on TikTok, IG Reels, and more has become the most effective way to boost your brand’s engagement. However, commercial music libraries don’t offer anything remotely viral, which is where Cipher comes in. Through our relationships in the music industry, we offer you easy and affordable access to the world’s most famous and viral artists. Your short-form videos can now be culturally and algorithmically relevant, and you’ll never have to use royalty-free music again. Based in New York City, we’re dedicated to making music licensing easier and helping brands create stronger connections with their audiences through music.
SVP Global Agency Partnerships
Jul 2025
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Join our global team to transform ad experiences for brands and their consumers.
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