Alex Macdonald

Co-Founder & CEO sequel, Chairman Aurora, Co-Founder Velocity Black (acquired by Capital One), The Godfather @ ETN

📍 London, England Metropolitan Area, United Kingdom🔄 Updated September 2026💼 24 investments📅 12 years investing🗓 Last invested Sep 2022𝕏 @upgrade_to_unlock
VC🌍 United Kingdom20+ investments
24
Total investments
15
Early stage
5
Mid stage
0
Late stage
12y
Years active

Portfolio

24 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Sep 2022
Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables todays creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com
Investor
Aug 2022
Farmlend partners with top-quality fresh produce growers and packers around the world, enabling them to market and sell their products to a global network of trusted and vetted customers.
Investor
Aug 2022
ElevenLabs is transforming human-technology interaction with AI research and products. ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models. These platforms are powered by our leading AI research. We developed the first human-like AI voice model, then expanded into dubbing, transcription, music, sound effects, and speech-to-speech. We serve millions of users and thousands of businesses from the fastest growing startups to the largest enterprises like Harvey, Deutsche Telekom and Meta.
Investor
Jul 2022
Collaborate with your buyers in one centralised and trackable digital space, from first call to deal close and beyond. Imagine one link where you can consolidate sales content, video recordings, demo recordings, mutual action plans, proposals, forms/surveys, e-signature & more. Move your prospect along the buyer journey from outreach to post-demo, to proposal and then closed-won... All within one centralised space. 5000+ of the best revenue teams globally are seeing: - 28% Reduction in sales cycle time from first outreach to deal close - 13% Increase in closed won opps - 34% reduction in time to onboard new customers Get more revenue, quicker.
Investor
Jul 2022
Code First Girls has already helped 200,000 women learn to code and by working with companies globally, is boosting employability, diversity and social mobility, and transforming local economies and communities. Companies are able to build global talent pipelines with our entry-level, mid-level, and internal upskilling and reskilling tech talent programmes by providing free education to women.
mid stageEducation
Investor
Jul 2022
At Roleshare were bringing the sharing economy to jobs to enable a sustainable, diverse, and equitable workforce. We help companies retain their employees who want flex by matching them to share full-time jobs together, or with freelancers, part-timers, and fractional workers. London Business School Incubator 19 PeopleTech Partners 21 Techstars 21 World Economc Forum Report "Building Back Broader: Policy Pathways for an Economic Transformation" MIT Sloan Management Review "Melding Flexibility and Connectivity in the Workplace" Trendwatching "Innovation of the day" Silicon Republic "9 start-ups in Europe bringing the future of work to 2022"
Investor
Jun 2022
GigBridge is a SaaS platform for construction contractors to source, manage and pay their subcontractors.
Investor
Jun 2022
We are an online marketplace that helps couples quickly find and book suppliers for the Indian wedding. Our platform is the first that makes suppliers prices transparent, allowing couples to instantly find suppliers in their budget. Couples can book suppliers through our escrow payment service, which holds their payments in a legally regulated escrow account until the supplier has delivered their service; making their booking secure and protecting them should anything go wrong.
Investor
Feb 2022
Lawhive is an AI-native consumer law firm transforming how legal services are delivered. We combine experienced lawyers with our proprietary AI operating system to reduce cost, complexity and delay in everyday legal matters - from family law and housing disputes to property, employment and consumer rights. Built to serve both consumers and lawyers, Lawhive helps people access high-quality legal support with greater ease and transparency and while enabling lawyers to scale their practices without being held back by manual processes or legacy systems. Our platform automates core workflows such as client intake, document drafting, research, case management and payments, supported by Lawrence - our AI paralegal working alongside legal teams. In 2026, Lawhive raised $60m in Series B funding, led by Mitch Rales, with participation from GV, Balderton Capital, TQ Ventures & more. The funding is accelerating our growth and the continued development of our AI operating system for consumer law. Founded in the UK and now operating across the US and UK, Lawhive supports tens of thousands of clients each year and powers a growing network of 750+ lawyers delivering modern, efficient consumer law at scale. Join us If you’re a lawyer, learn more and join Lawhive here: 👉 www.lawhive.co.uk/work-with-us For engineering, AI, product, operations and sales roles, apply here: 👉 www.lawhive.co.uk/careers
early stageLaw Practice
Investor
Feb 2022
AI Operating System for Venture
Seed Investor
Dec 2021
Mental Fitness: The capacity to engage with life’s emotional and cognitive challenges proactively, enthusiastically, and with strength. Not as signs of weakness but as opportunities for growth. We’re building the tools to help health systems move forward. We’re empowering individuals with better health to face life’s challenges. And we’re building mental healthcare that is more personal, preventative, and powerful.
Seed Investor
Dec 2021
Goodloans builds platforms that enable underestimated SMEs to access capital. We’re backed by Google, Barclays, Venista Ventures, Octerra Capital, Tom Blomfield (Monzo) and a host of other leading fintech and debt investors.
Investor
Nov 2021
Gama build Space sails, for deep space propulsion with solar sails, and drag sails to keep space sustainable in Low Earth Orbit.
Investor
Sep 2021
Access a global network of verified engineers, AI-augmented teams, and expert AI evaluators — with instant search that helps you start finding and interviewing talent in seconds. To date, we’ve raised ~$1.5M from investors including Y Combinator, Entrepreneur First, world-class Venture Capital funds and industry leaders.
Investor
Aug 2021
Odin lets anyone, anywhere launch and run a private investment firm online - think Shopify for Venture Capital and Private Equity. We handle the full back office stack end to end, flexibly: legal structuring, investor onboarding, KYC/AML, payments, tax, reporting, and exits. We administer over $500m in assets, covering investments from pre-seed to pre-IPO. This includes household names like OpenAI and SpaceX but also new companies focusing on tons of cool things like: - Next-gen micronuclear reactors - Atmospheric CO₂ removal at gigaton scale - Asteroid mining - Space-based manufacturing (fiber, alloys, pharmaceuticals) - Crazy biotech eg. wet computers based on human neurons We believe capital is one of the most powerful tools for shaping the world - and more people should be putting it to work. We also have a strong conviction that some of the best capital allocators do not fit the “traditional mould” of a VC or private equity investor. If youve got sector expertise in an interesting field, youve never been an VC / PE investor before but youve thought about it, feel free to reach out.
Show all 24 investments ↓
Experience · 29 entries
All (29)
Investments (24)
Founder (2)
2023
Limited Partner
Jun 2023
The angel fund by Pietro Invernizzi. Backed by 150 top founders, angels, operators and VCs. Investing $150-400K checks in European founders as early as it gets.
Limited Partner
Jan 2023
Episode 1, the backer of successful companies like Carwow, CloudNC, Raft, Robin AI, TouchSurgery, Zoopla, Omnipresent and Attest, is a VC firm investing in B2B software startups at Pre-Seed and Seed. Episode 1 invests £500k to £3m into extraordinary teams with real insight into markets that are emerging or evolving. As an early stage fund, we invest in the best opportunities, but are particularly interested in how emerging “deep tech” technologies are disrupting industry, and how technology is reinventing markets. We are the company builders focussed on helping you raise a successful Series A.
2022
Investor
Sep 2022
Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables todays creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com
Investor
Aug 2022
Farmlend partners with top-quality fresh produce growers and packers around the world, enabling them to market and sell their products to a global network of trusted and vetted customers.
Investor
Aug 2022
ElevenLabs is transforming human-technology interaction with AI research and products. ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models. These platforms are powered by our leading AI research. We developed the first human-like AI voice model, then expanded into dubbing, transcription, music, sound effects, and speech-to-speech. We serve millions of users and thousands of businesses from the fastest growing startups to the largest enterprises like Harvey, Deutsche Telekom and Meta.
Show all 29 entries ↓
Investment activity
2014–2022 · 24 investments
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