Alessandro Santamaria

Eterea is an investment holding and industrial platform operating in the contemporary fashion segment, focused on the development and international scalability of high-potential brands. Founded by Antonella Di Pietro, Dario Pozzi and Alessandro Santamaria, Eterea combines capital, managerial expertise and a hands-on operational approach, applying private equity value creation principles to the fashion industry. Eterea was conceived as a platform where creativity and industrial vision converge, with the objective of supporting contemporary brands in their growth journey, transforming them into structured, distinctive and profitable international players. The group currently owns and develops the brands Vision of Super visionofsuper.com and Phobia Archive phobia-archive.com , working on their evolution from creativity-driven projects into scalable and globally relevant businesses. The value creation model integrates strategic, operational and cultural dimensions and is built on key levers: – brand repositioning and premiumization, strengthening identity and perceived value – distribution optimization and international expansion, through a selective market approach – development of direct-to-consumer channels, to increase margins and brand control – introduction of structure, governance and processes, to enable scalability Eterea operates with a hands-on approach, directly supporting brands across strategic and operational decisions, with the aim of accelerating growth and improving performance quality. The ambition is to build, over time, a portfolio of contemporary brands capable of scaling, evolving and generating long-term value, both economically and in terms of global market positioning.

Lavoriamo per offrire soluzioni evolute che consentono alle aziende nostre clienti di aprirsi a nuovi mercati nazionali ed internazionali, vendendo on line i propri prodotti e servizi, fidelizzando la propria clientela, motivando la forza vendita diretta ed indiretta, incentivando e premiando il trade. In particolare: Creiamo e gestiamo conto terzi attività eCommerce in full outsourcing. Gestiamo programmi di fidelizzazione della clientela, di incentivazione della forza vendita e del trade. Offriamo consulenza strategica e soluzioni pratiche per le attività di supporto alla crescita della vostra attività digitale.

Lavoriamo per offrire soluzioni evolute che consentono alle aziende nostre clienti di aprirsi a nuovi mercati nazionali ed internazionali, vendendo on line i propri prodotti e servizi, fidelizzando la propria clientela, motivando la forza vendita diretta ed indiretta, incentivando e premiando il trade. In particolare: Creiamo e gestiamo conto terzi attività eCommerce in full outsourcing. Gestiamo programmi di fidelizzazione della clientela, di incentivazione della forza vendita e del trade. Offriamo consulenza strategica e soluzioni pratiche per le attività di supporto alla crescita della vostra attività digitale.

It was 1910 when Baldinini family took its first steps in the world of footwear, realizing customized pieces, completely handmade. Today the artisanal vocation remains, mixed with a creative know-how with an international breathe, carried on by Gimmi Baldinini, the third generation heir. Now, overtaken 100 years of activity and millions of pairs of shoes, the company counts over 100 monobrand stores in the most shiny locations of fashion, employing in its departments more than 250 highly skilled workers. Baldinini creations make them noticed and recognized, collecting the consent of a huge audience and of leading markets of global fashion. In the site where everything was born, where his grandfather created the first forms, implanting the first family workshop, Gimmi Baldinini decided to build his factory. Now, the old structure, completely renewed, it’s a stately unit of light modern architecture. Despite dimensions and internationality of the mission, the spirit and the creative passion of the origin remained intact. Baldinini shoes are always built with the same love for research and maniacal attention to details. The choice of materials, the forms and the manufacturing renew continuously the fashion appeal. The high experience knows how to interlace manual skills and artisan style with the awareness of a fashion message in continuous evolution. From the choice of hides to the design of the model and to the handmade finishing, every piece creation is an exciting journey between Made in Italy tradition and contemporary fashion messages. Built step by step, the brand identity is like a not replicable Dna. Today the particularity of the brand draws a stylistic and personal code, glamorous and recognizable.

Eterea is an investment holding and industrial platform operating in the contemporary fashion segment, focused on the development and international scalability of high-potential brands. Founded by Antonella Di Pietro, Dario Pozzi and Alessandro Santamaria, Eterea combines capital, managerial expertise and a hands-on operational approach, applying private equity value creation principles to the fashion industry. Eterea was conceived as a platform where creativity and industrial vision converge, with the objective of supporting contemporary brands in their growth journey, transforming them into structured, distinctive and profitable international players. The group currently owns and develops the brands Vision of Super visionofsuper.com and Phobia Archive phobia-archive.com , working on their evolution from creativity-driven projects into scalable and globally relevant businesses. The value creation model integrates strategic, operational and cultural dimensions and is built on key levers: – brand repositioning and premiumization, strengthening identity and perceived value – distribution optimization and international expansion, through a selective market approach – development of direct-to-consumer channels, to increase margins and brand control – introduction of structure, governance and processes, to enable scalability Eterea operates with a hands-on approach, directly supporting brands across strategic and operational decisions, with the aim of accelerating growth and improving performance quality. The ambition is to build, over time, a portfolio of contemporary brands capable of scaling, evolving and generating long-term value, both economically and in terms of global market positioning.

Lavoriamo per offrire soluzioni evolute che consentono alle aziende nostre clienti di aprirsi a nuovi mercati nazionali ed internazionali, vendendo on line i propri prodotti e servizi, fidelizzando la propria clientela, motivando la forza vendita diretta ed indiretta, incentivando e premiando il trade. In particolare: Creiamo e gestiamo conto terzi attività eCommerce in full outsourcing. Gestiamo programmi di fidelizzazione della clientela, di incentivazione della forza vendita e del trade. Offriamo consulenza strategica e soluzioni pratiche per le attività di supporto alla crescita della vostra attività digitale.

Lavoriamo per offrire soluzioni evolute che consentono alle aziende nostre clienti di aprirsi a nuovi mercati nazionali ed internazionali, vendendo on line i propri prodotti e servizi, fidelizzando la propria clientela, motivando la forza vendita diretta ed indiretta, incentivando e premiando il trade. In particolare: Creiamo e gestiamo conto terzi attività eCommerce in full outsourcing. Gestiamo programmi di fidelizzazione della clientela, di incentivazione della forza vendita e del trade. Offriamo consulenza strategica e soluzioni pratiche per le attività di supporto alla crescita della vostra attività digitale.