AG

AJ Goel

Investor & Mentor CreditWise Capital | Stanford GSB | Angel and VC | Samyakth Capital | Venture Catalysts

📍 India🔄 Updated September 2026💼 7 investments📅 9 years investing🗓 Last invested Jun 2020
VC🌍 India
7
Total investments
4
Early stage
1
Mid stage
1
Late stage
9y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor and Mentor
Jun 2020
100Unicorns - is India’s Largest Accelerator VC. The fund will operate uniquely as an accelerator & invest in very early-stage startups. It aims to disrupt idea stage funding in India by backing founders with early access to capital with mentorship. 100Unicorns has funded 145 startups & fuelled category leaders such as ShipRocket, VideoVerse, Zypp Electric, Renee Cosmetics, Assiduus, IGP - Join Ventures, Homeville, Alo Fruit, TruNativ, Rezolv.AI, OTO Capital, Klub, Wiom, BluSmart, DrinkPrime, LeverageEdu, Prescinto & Rooter among others.
Investor and Mentor
Sep 2019
‘SalesTrendz’ Corporation developed innovative app - ‘SalesTrendz’. ‘SalesTrendz’ is an enterprise solution for Order Management, Field Sales Team Activity Tracking, Performance Management System for the sales team, Sales Analytics, Customer and Supplier management. Single app with multiple benefits for the Sales team, Customers, Suppliers and Decision Makers. Why ‘SalesTrendz’ for order tracking and distribution Management? Access data of dealers, retailers & distributors on the go, never miss out on any opportunity. Error free order execution, track order status on a single click. Orders, invoicing, inventory and outstanding- access every info on mobile app. Connect live with thousands of dealers, distributors, warehouses & agents on a global distribution chain. Find and reward the best distributors and dealers on their sales volume growth and order response time Get system alerts whenever a cause of concern arises. Why ‘SalesTrendz’ for sales force automation? Watch your sales executives perform, improve sales team productivity by upto 300% Track their location, order and activities on minute to minute basis. Do away with reports, calls and mails, give more selling hours to your sales team. All activities of a customer in a single thread with live chat, never miss out anything. Get stock update, collections, returns, feedback and competitor data on a single click. Get inbuilt key performance indicator, e.g., Visit vs Order, Maximum Revenue location and product wise, Best performing sales person etc. ‘SalesTrendz’ has been successfully implemented across the industries such as consumer durables & FMCG, baby care products, furniture and fixtures, stationary, garments, bathroom fittings, chemical, gifts and Chinese items, packed food and snacks, electricals and electronics, and many more. ‘SalesTrendz’- the mobile app and cloud software for order management and field sales people activity tracking. You can explore the link: https://youtu.be/mIPsyxpc008
Selection Board Member
Nov 2018
Venture Catalysts is Indias first Multi-Stage VC, dedicated to backing the most promising entrepreneurs in India, the worlds fastest growing startup ecosystem. Having started in 2016, we are amongst the most active investors in India with USD 200Mn+ deployed across 300+ companies through our syndication platform. The combined valuation of the portfolio companies is USD 10Bn+. We typically invest 0.25 Mn - 2 Mn across seed to early stage companies & are sector agnostic. Our 4000+ investor community is spread across 20+ countries in the world including India, Singapore, UAE, USA, UK, Hong Kong, Thailand, South Korea, Japan, Canada, Qatar, Oman, Mauritius, South Africa, Kenya, Zimbabwe & more. We are backed by some of the most marquee investors from India: Radhakishan Damani (DMart), Haldiram’s, Enam Securities, Ashish Kacholia (Lucky Investments), Authum Investments, Shahrukh Khan (Bollywood), Aishwarya Rai Bachchan (Bollywood), Abhijit Pawar (Sakal Media Group), Utpal Sheth (Trust Group), Vinod Dugar (RDB Group), Hardik Patel (Finquest), Karthik Sundar Iyer, Mukul Agarwal (Param Caputal), Capri Global, Anil Singhvi (Zee Business), Aman Gupta (boAt), Ritesh Agarwal (OYO), Nirmit Parikh (Apna), Srinath Ramakkrushnan (Zetwerk), among others. The Venture Catalysts ecosystem of funds includes: 100 Unicorns | USD 100 Mn | Early stage accelerator fund Beams Fintech Fund | USD 80 Mn | India’s first growth-stage fintech fund Elev8 Venture Partners | USD 160 Mn | Growth technology fund for series B & C investments Spyre Proptech Venture Fund | USD 50 Mn | Indias first proptech fund in partnership with CREDAI VC Grid | Exclusive community for family offices & CVCs Collectively, the group manages over USD 500 Mn and has supported 400+ companies. If you are a startup founder looking to raise capital, write to us at ideas@venturecatalysts.in If you are an investor, write to us at investors@venturecatalysts.in
Angel Investor
Sep 2018
BharatPe was founded in 2018 with the vision of making financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched India’s only zero MDR card acceptance terminals – BharatSwipe. Currently serving over 1 millions merchants across 400+ cities , the company is a leader in UPI offline transactions, with annualized Transaction Processed Value of US$ 26 Bn in payments. The company has already facilitated disbursement of loans totalling to over ₹10000 crores to merchants, since launch. BharatPe has raised over US$ 583 million in equity till date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo, and Sequoia Capital (now Peak XV Partners).
Investor, Mentor
Sep 2018
Credit Wise Capital Pvt Ltd is a consumer finance Registered NBFC established with the aim of providing technology-driven loans to customers. The company leverages an offline sourcing model along with a new age of online sourcing to become a market leader in a very short time. The first focused product at Credit Wise Capital is two-wheeler financing. The aim is to disrupt the two-wheeler lending market by deploying the right blend of tech-driven underwriting while utmost focus on collections. The company was incorporated in early 2019 and in a short span of time, it has achieved tremendous growth and has become one of the fastest-growing NBFC in the western region of India. Currently headquartered in Mumbai, Credit Wise Capital has an increasing presence in over 20 locations and 5 states across the country.
Partner, Investor and Mentor
Jul 2018
Samyakth Capital is a hybrid Micro VC, that invests into emerging asset class via both equity and debt instruments. As a hybrid micro VC, we support growth stage & VC backed companies in the form of diverse debt capital options, across different industry sectors and business models. We invest & partner with companies that have potential to create lasting value for customers. Our goal is to help entrepreneurs turn their own ideas and visions into successful companies with fundraising and networking guidance. Founded in 2017, Samyakth Capital currently has over 60 companies in its portfolio. Few of the companies include Rentomojo, BharatPe, Pee Safe, Dukaan, Flobiz, Liquiloans, ClearDekho. If you are an exciting startup and have a great business plan, feel free to reach out at: info@samyakthcapital.com
Angel Investor
Sep 2017
Easyrewardz offers industry-agnostic cloud-based CRM, Loyalty and Conversational Commerce solutions that enable seamless omnichannel customer experience. At Easyrewardz, we believe that every customer data captured has a story to tell! Our key focus has always been to help brands deliver seamless customer experience and create a deeper customer connect by leveraging actionable insights obtained from data. The Indian retail ecosystem is still learning to rely on data when it comes to delivering consistent customer experiences throughout the journey, hence we’ve tried to address those gaps and pain points with our CRM suite. Our entire gamut of solutions has Customer Data Platform at the core providing intelligence that powers every product and enables Single View of Customer.
Experience · 8 entries
All (8)
Investments (7)
Founder (1)
Board (1)
2022
Co-Founder
Nov 2022
A group of ultra HNIs and Family Offices led by the RDB group are entering into the consumer gold loan business through an RBI-registered NBFC that is already in place. RDB is a diversified group based out of Kolkata primarily into distressed assets, real estate, construction, logistics, and aviation. Our approach is to build businesses at scale led by a ‘strong professional team’ with differentiation of ‘operational efficiency’ and ‘customer delight’. We are in process of hiring the leadership team for the corporate office in Mumbai and the field sales and operations team in different states.
2020
Investor and Mentor
Jun 2020
100Unicorns - is India’s Largest Accelerator VC. The fund will operate uniquely as an accelerator & invest in very early-stage startups. It aims to disrupt idea stage funding in India by backing founders with early access to capital with mentorship. 100Unicorns has funded 145 startups & fuelled category leaders such as ShipRocket, VideoVerse, Zypp Electric, Renee Cosmetics, Assiduus, IGP - Join Ventures, Homeville, Alo Fruit, TruNativ, Rezolv.AI, OTO Capital, Klub, Wiom, BluSmart, DrinkPrime, LeverageEdu, Prescinto & Rooter among others.
2019
Investor and Mentor
Sep 2019
‘SalesTrendz’ Corporation developed innovative app - ‘SalesTrendz’. ‘SalesTrendz’ is an enterprise solution for Order Management, Field Sales Team Activity Tracking, Performance Management System for the sales team, Sales Analytics, Customer and Supplier management. Single app with multiple benefits for the Sales team, Customers, Suppliers and Decision Makers. Why ‘SalesTrendz’ for order tracking and distribution Management? Access data of dealers, retailers & distributors on the go, never miss out on any opportunity. Error free order execution, track order status on a single click. Orders, invoicing, inventory and outstanding- access every info on mobile app. Connect live with thousands of dealers, distributors, warehouses & agents on a global distribution chain. Find and reward the best distributors and dealers on their sales volume growth and order response time Get system alerts whenever a cause of concern arises. Why ‘SalesTrendz’ for sales force automation? Watch your sales executives perform, improve sales team productivity by upto 300% Track their location, order and activities on minute to minute basis. Do away with reports, calls and mails, give more selling hours to your sales team. All activities of a customer in a single thread with live chat, never miss out anything. Get stock update, collections, returns, feedback and competitor data on a single click. Get inbuilt key performance indicator, e.g., Visit vs Order, Maximum Revenue location and product wise, Best performing sales person etc. ‘SalesTrendz’ has been successfully implemented across the industries such as consumer durables & FMCG, baby care products, furniture and fixtures, stationary, garments, bathroom fittings, chemical, gifts and Chinese items, packed food and snacks, electricals and electronics, and many more. ‘SalesTrendz’- the mobile app and cloud software for order management and field sales people activity tracking. You can explore the link: https://youtu.be/mIPsyxpc008
2018
Selection Board Member
Nov 2018
Venture Catalysts is Indias first Multi-Stage VC, dedicated to backing the most promising entrepreneurs in India, the worlds fastest growing startup ecosystem. Having started in 2016, we are amongst the most active investors in India with USD 200Mn+ deployed across 300+ companies through our syndication platform. The combined valuation of the portfolio companies is USD 10Bn+. We typically invest 0.25 Mn - 2 Mn across seed to early stage companies & are sector agnostic. Our 4000+ investor community is spread across 20+ countries in the world including India, Singapore, UAE, USA, UK, Hong Kong, Thailand, South Korea, Japan, Canada, Qatar, Oman, Mauritius, South Africa, Kenya, Zimbabwe & more. We are backed by some of the most marquee investors from India: Radhakishan Damani (DMart), Haldiram’s, Enam Securities, Ashish Kacholia (Lucky Investments), Authum Investments, Shahrukh Khan (Bollywood), Aishwarya Rai Bachchan (Bollywood), Abhijit Pawar (Sakal Media Group), Utpal Sheth (Trust Group), Vinod Dugar (RDB Group), Hardik Patel (Finquest), Karthik Sundar Iyer, Mukul Agarwal (Param Caputal), Capri Global, Anil Singhvi (Zee Business), Aman Gupta (boAt), Ritesh Agarwal (OYO), Nirmit Parikh (Apna), Srinath Ramakkrushnan (Zetwerk), among others. The Venture Catalysts ecosystem of funds includes: 100 Unicorns | USD 100 Mn | Early stage accelerator fund Beams Fintech Fund | USD 80 Mn | India’s first growth-stage fintech fund Elev8 Venture Partners | USD 160 Mn | Growth technology fund for series B & C investments Spyre Proptech Venture Fund | USD 50 Mn | Indias first proptech fund in partnership with CREDAI VC Grid | Exclusive community for family offices & CVCs Collectively, the group manages over USD 500 Mn and has supported 400+ companies. If you are a startup founder looking to raise capital, write to us at ideas@venturecatalysts.in If you are an investor, write to us at investors@venturecatalysts.in
Angel Investor
Sep 2018
BharatPe was founded in 2018 with the vision of making financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched India’s only zero MDR card acceptance terminals – BharatSwipe. Currently serving over 1 millions merchants across 400+ cities , the company is a leader in UPI offline transactions, with annualized Transaction Processed Value of US$ 26 Bn in payments. The company has already facilitated disbursement of loans totalling to over ₹10000 crores to merchants, since launch. BharatPe has raised over US$ 583 million in equity till date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo, and Sequoia Capital (now Peak XV Partners).
Show all 8 entries ↓
Investment activity
2017–2020 · 7 investments
20171201842019120201
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