Adrian Colyer

The biggest and most powerful lever a business can use to increase online revenue is website speed. When pages load faster, visitors spend more time on-site, view more pages, add more to their baskets, abandon fewer baskets, and ultimately spend more. And that's not all: when website speed improves, so does brand perception, SEO success, and customer retention. If an online business has a slow website, it is wasting most of what it is spending to acquire traffic, as well as the time it is investing in Conversion Rate Optimisation projects (which are inevitably undermined by something as fundamental as poor website performance). If an online business already has a fast website, going faster will kick its revenues into overdrive - and who wouldn’t want to do that? SKIPJAQ is the only company in the world to have successfully developed a machine learning engine which can automatically and quickly tune server settings to give websites a serious improvement in speed. SKIPJAQ’s optimiser is part of its unique ‘performance platform’, which also includes its revolutionary Continuous Performance Testing (CPT) product; SKIPJAQ uses this platform to ensure that its customers get fast - and stay fast. SKIPJAQ CPT is available to customers on a SaaS basis.

The biggest and most powerful lever a business can use to increase online revenue is website speed. When pages load faster, visitors spend more time on-site, view more pages, add more to their baskets, abandon fewer baskets, and ultimately spend more. And that's not all: when website speed improves, so does brand perception, SEO success, and customer retention. If an online business has a slow website, it is wasting most of what it is spending to acquire traffic, as well as the time it is investing in Conversion Rate Optimisation projects (which are inevitably undermined by something as fundamental as poor website performance). If an online business already has a fast website, going faster will kick its revenues into overdrive - and who wouldn’t want to do that? SKIPJAQ is the only company in the world to have successfully developed a machine learning engine which can automatically and quickly tune server settings to give websites a serious improvement in speed. SKIPJAQ’s optimiser is part of its unique ‘performance platform’, which also includes its revolutionary Continuous Performance Testing (CPT) product; SKIPJAQ uses this platform to ensure that its customers get fast - and stay fast. SKIPJAQ CPT is available to customers on a SaaS basis.