Adam J. Simons

Motherly® Inc. is a lifestyle brand redefining motherhood. We exist to change the world on behalf of Millennial moms, bringing modern women expert ideas and inspiration. If you’re ready to join the movement focused on reframing the narrative around motherhood —then you’re in the right place. Motherly is the destination to reach and influence the Millennial mom at scale– with over 30 million multi-platform uniques each month and growing, the brand supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes.

SipScience is a data analytics company that provides a first to the world picture about what is happening inside bars & restaurants. Our innovative and proprietary platform empowers consumers, brands/suppliers, venues, and retailers to connect in a way where everyone wins. SipScience brings social power back to the consumer through a singular, seamless on-premise experience that captures real-time behavioral insights, positioning SipScience as the leading authority in out of home alcohol attribution. This first party data combined with patents enables us to provide one-of-a-kind solutions in: ･ Hyper-personalization ･ Ecommerce integration ･ Advertising technology ･ Real-time advanced demand science ･ Brand, retail, agency and digital integrated planning ･ Supply chain and network demand optimization We are driving a prolific singular view, truly end to end, of your consumers' behaviors, deterministically. www.sipscience.com

Stitched Insights has developed proprietary technology called Linguistic Demographics to determine demographics and intensity of emotion from any text. Our new SaaS platform identifies shoppers from product reviews, social forums and support requests (e.g. excited millennial women vs anxious genZ men). Were applying this technology with Fortune 500 consumer brands and Market Research companies to measure customer demographics across competitors and forecast corresponding shopping preferences based on predictive “linguistic behavioral cohorts”. Our IP provides what every marketer dreams of - high volumes of nationally-representative behavioral data, coupled with detailed segmentation and AI analysis to understand exactly what each target customer segment is currently saying, doing and feeling about products in any category. World famous investors include: Dunnhumby Ventures, Dasein Capital, Alumni Ventures, Red and Blue Ventures, Dave Edelman (former CMO of CVS/Aetna), Eric Bradlow (Head of Wharton Marketing Department), Pete Fader (Founder of Zodiac Analytics, acquired by Nike). Advisors include: Terry Jones (founder of Travelocity.com), Sol Rashidi (former Chief Analytics and Data Officer at Estee Lauder, Sony, Merck, Royal Caribbean), Chris Kung (CPO Dollar General). IP was developed by Dr. Andrew Schwartz and Dr. Johannes Eichstaedt, now at Stanford’s HAI Lab, whom are our Head of Technology and Head of Science, respectively.

Rumpl is a Portland, OR-based company with a mission to introduce the world to better blankets. We pair technical materials found in premium outdoor gear with bold, exciting aesthetics to update a centuries-old and dated blanket category. Our products blur the line between indoor comfort and outdoor performance, keeping you comfortable anywhere you go, or when you don’t go anywhere. As a certified Benefit Corporation, we meet the highest standards of social and environmental performance, transparency and accountability. We offset our entire carbon footprint each year and donate 1% of all sales to environmental causes. Check us out at www.Rumpl.com

Folis is making a safer, cleaner, and healthier world. Our patent-pending silver coating for paper adds anti-viral, anti-microbial, or other advanced functionality to products for pennies. That’s possible because our patented process mass produces advanced paper at the lowest cost possible by using commodity inputs and standard machinery requiring no CapEx. Product lines: 1. Folia PPE’s anti-viral paper coating makes face masks anti-viral Anti-viral face masks using our anti-viral coating to make a paper outer layer for face masks. FDA approval is pending for our anti-viral 3-ply face masks at $1 MSRP. 2. Folia Packaging: the future of packaging: paper, not plastic, in stealth development with a Fortune 200 food company. 3. Folia Water: the world's first water filter for pennies, not dollars, a mass market grocery staple for South Asia Mission: universal access to clean drinking water The Folia Water Filter is a 20 cent - 20 liter antimicrobial paper water purifier that is the world's first-ever water filter with grocery store pricing. We are creating a new $10B sub-category. Our Unilever-sponsored Bangladesh sales pilot had a 48% repeat purchase rate.

Our world has no shortage of challenges. Every day, we continue to struggle against illness and disease, a lack of opportunity, homelessness, violence and oppression, climate change, and hunger. Technology offers powerful solutions to these challenges. We work with the best founders building the most scalable solutions. Founders compelled by their mission. Founders building Necessary Ventures.

Founders Circle is a growth stage venture firm that “invests in people, wholly committed to those who are leading todays fastest growing companies and navigating the unique challenges of transitioning from product-market fit to hyperscale. Since 2012 weve had the distinct privilege of working with over 80 of the highest performing venture-backed start-ups, 19 of which are now publicly listed, another 21 have been acquired at a public market multiple, and the balance continues on as their category leaders. Founders Circle focuses on “people building” by way of two services: flexible capital to meet the needs of growth-stage companies and a private leadership community called The Circle, connecting 350+ growth-stage CXOs who collectively engage in peer-to-peer professional development. For more information, visit founderscircle.com. For you: Flexible Capital - Companies and its leaders have access to primary and secondary financing programs, institutional liquidity, and other unique structures to address your company’s and your team’s financing needs through its lifecycle. The Circle - Companies and its leaders have access to a peer network - executives within and outside the​ ​portfolio - via professional development services and content to help scale​ ​yourself so you can scale your company. Youre in good company - 24 of our 39 enterprise investments were named to Forbes’ 100 Best Private Cloud companies (1) (1) Includes any company listed on Forbes’ 100 Best Private Cloud companies from 2016-2020.

Motherly® Inc. is a lifestyle brand redefining motherhood. We exist to change the world on behalf of Millennial moms, bringing modern women expert ideas and inspiration. If you’re ready to join the movement focused on reframing the narrative around motherhood —then you’re in the right place. Motherly is the destination to reach and influence the Millennial mom at scale– with over 30 million multi-platform uniques each month and growing, the brand supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes.

SipScience is a data analytics company that provides a first to the world picture about what is happening inside bars & restaurants. Our innovative and proprietary platform empowers consumers, brands/suppliers, venues, and retailers to connect in a way where everyone wins. SipScience brings social power back to the consumer through a singular, seamless on-premise experience that captures real-time behavioral insights, positioning SipScience as the leading authority in out of home alcohol attribution. This first party data combined with patents enables us to provide one-of-a-kind solutions in: ･ Hyper-personalization ･ Ecommerce integration ･ Advertising technology ･ Real-time advanced demand science ･ Brand, retail, agency and digital integrated planning ･ Supply chain and network demand optimization We are driving a prolific singular view, truly end to end, of your consumers' behaviors, deterministically. www.sipscience.com

Stitched Insights has developed proprietary technology called Linguistic Demographics to determine demographics and intensity of emotion from any text. Our new SaaS platform identifies shoppers from product reviews, social forums and support requests (e.g. excited millennial women vs anxious genZ men). Were applying this technology with Fortune 500 consumer brands and Market Research companies to measure customer demographics across competitors and forecast corresponding shopping preferences based on predictive “linguistic behavioral cohorts”. Our IP provides what every marketer dreams of - high volumes of nationally-representative behavioral data, coupled with detailed segmentation and AI analysis to understand exactly what each target customer segment is currently saying, doing and feeling about products in any category. World famous investors include: Dunnhumby Ventures, Dasein Capital, Alumni Ventures, Red and Blue Ventures, Dave Edelman (former CMO of CVS/Aetna), Eric Bradlow (Head of Wharton Marketing Department), Pete Fader (Founder of Zodiac Analytics, acquired by Nike). Advisors include: Terry Jones (founder of Travelocity.com), Sol Rashidi (former Chief Analytics and Data Officer at Estee Lauder, Sony, Merck, Royal Caribbean), Chris Kung (CPO Dollar General). IP was developed by Dr. Andrew Schwartz and Dr. Johannes Eichstaedt, now at Stanford’s HAI Lab, whom are our Head of Technology and Head of Science, respectively.