Adam Sohn

Network Contagion Research Institute (NCRI) is the world’s foremost expert in identifying and forecasting the treat and spread of misinformation and disinformation across social media platforms. Committed to quickly identifying these emerging threats, NCRI forecasts potential risks to empower partners to become proactive in protecting themselves against false narratives that create rifts of distrust that impact institutions, capital markets, public health and safety. PROPRIETARY PLATFORM NCRI’s proprietary platform intelligently processes and classifies open-source social media data and: – Generates more than half a 500,000,000 data queries and 1.3 million unique visitors per month – Is the most comprehensive platform available for social media pattern recognition and research – Is used by 370 universities around the world and is cited in more than 1,000 peer-reviewed research articles THOUGHT LEADERSHIP Members of the NCRI leadership team and strategic advisors, are among the nation’s most respected thought on issues of misinformation, disinformation, national security, and public safety. NCRI strategic advisors have held key positions on the U.S. Department of Homeland Security Advisory Council and have regularly provided non-partisan testimony at U.S. congressional hearings. Learn more about our team at: https://networkcontagion.us/leadership-team/ https://networkcontagion.us/strategic-advisors/ OUR RECENT WORK The Future of Disinformation Operations and the Coming War on Brands https://networkcontagion.us/reports/the-future-of-disinformation-operations/ A CONTAGION OF INSTITUTIONAL DISTRUST: Viral Disinformation of the COVID Vaccine and the Road to Reconciliation https://networkcontagion.us/reports/a-contagion-of-institutional-distrust/ NCRI ASSESSMENT OF THE CAPITOL RIOTS: Violent Actors and Ideologies Behind the Events of January 6, 2021 https://networkcontagion.us/reports/assessment-of-the-capitol-riots/

b.labs is a Venture Builder that invests in and develops a diverse set of startup companies with defensible intellectual property and ultra-scalable growth potential. With several successful ventures already under its belt, b.labs now sets out on an ambitious journey to fund and launch 10 start-ups. The company is anchored by a reputable, global consulting agency – Blueliner – which provides strategy, tech, marketing, and operations infrastructure to its portfolio ventures. METHODOLOGY – what makes our lab unique? 1. TALENT The combination of talent with demonstrated success, at staff, management, and Board levels – in both prior business lives and as a collective team. Being smart is one thing – and we have some of the brightest minds around working with us; but more than that, we work hard, all hours of the day and night – whatever it takes to solve business challenges and get things done. 2. INTERNAL AGENCY Building the startups around an Internal Agency Engine, which has the experience and know-how to support new business launches and avoid common startup pitfalls. 3. INVESTMENT DIVERSIFICATION Diversification across several emerging industries, as well as by company stage – including two already profitable companies. 4. INFRASTRUCTURE All b.labs offices – New York, New Jersey, San Francisco, China, etc – offer infrastructure and support services to portfolio ventures and global staff, which currently stands at 31 professionals. 5. MVP DEVELOPMENT b.labs will make small infusions into concepts, before full funding, to develop MVPs (Minimum Viable Products). 6. ACTIVE INVESTOR ENGAGEMENT Investors receive detailed monthly updates directly from b.labs leadership, as well as quarterly financial reports, bi-annual conference calls, and an annual shareholder appreciation event.

Network Contagion Research Institute (NCRI) is the world’s foremost expert in identifying and forecasting the treat and spread of misinformation and disinformation across social media platforms. Committed to quickly identifying these emerging threats, NCRI forecasts potential risks to empower partners to become proactive in protecting themselves against false narratives that create rifts of distrust that impact institutions, capital markets, public health and safety. PROPRIETARY PLATFORM NCRI’s proprietary platform intelligently processes and classifies open-source social media data and: – Generates more than half a 500,000,000 data queries and 1.3 million unique visitors per month – Is the most comprehensive platform available for social media pattern recognition and research – Is used by 370 universities around the world and is cited in more than 1,000 peer-reviewed research articles THOUGHT LEADERSHIP Members of the NCRI leadership team and strategic advisors, are among the nation’s most respected thought on issues of misinformation, disinformation, national security, and public safety. NCRI strategic advisors have held key positions on the U.S. Department of Homeland Security Advisory Council and have regularly provided non-partisan testimony at U.S. congressional hearings. Learn more about our team at: https://networkcontagion.us/leadership-team/ https://networkcontagion.us/strategic-advisors/ OUR RECENT WORK The Future of Disinformation Operations and the Coming War on Brands https://networkcontagion.us/reports/the-future-of-disinformation-operations/ A CONTAGION OF INSTITUTIONAL DISTRUST: Viral Disinformation of the COVID Vaccine and the Road to Reconciliation https://networkcontagion.us/reports/a-contagion-of-institutional-distrust/ NCRI ASSESSMENT OF THE CAPITOL RIOTS: Violent Actors and Ideologies Behind the Events of January 6, 2021 https://networkcontagion.us/reports/assessment-of-the-capitol-riots/

b.labs is a Venture Builder that invests in and develops a diverse set of startup companies with defensible intellectual property and ultra-scalable growth potential. With several successful ventures already under its belt, b.labs now sets out on an ambitious journey to fund and launch 10 start-ups. The company is anchored by a reputable, global consulting agency – Blueliner – which provides strategy, tech, marketing, and operations infrastructure to its portfolio ventures. METHODOLOGY – what makes our lab unique? 1. TALENT The combination of talent with demonstrated success, at staff, management, and Board levels – in both prior business lives and as a collective team. Being smart is one thing – and we have some of the brightest minds around working with us; but more than that, we work hard, all hours of the day and night – whatever it takes to solve business challenges and get things done. 2. INTERNAL AGENCY Building the startups around an Internal Agency Engine, which has the experience and know-how to support new business launches and avoid common startup pitfalls. 3. INVESTMENT DIVERSIFICATION Diversification across several emerging industries, as well as by company stage – including two already profitable companies. 4. INFRASTRUCTURE All b.labs offices – New York, New Jersey, San Francisco, China, etc – offer infrastructure and support services to portfolio ventures and global staff, which currently stands at 31 professionals. 5. MVP DEVELOPMENT b.labs will make small infusions into concepts, before full funding, to develop MVPs (Minimum Viable Products). 6. ACTIVE INVESTOR ENGAGEMENT Investors receive detailed monthly updates directly from b.labs leadership, as well as quarterly financial reports, bi-annual conference calls, and an annual shareholder appreciation event.

What we do might surprise you! AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.