Adam Hanin

Mia & Jason Bauer, the original founders of CRUMBS BAKESHOP are back to relaunch the iconic brand that pioneered the gourmet cupcake in 2003, almost 20 years ago, which later spawned the cupcake craze that hit all parts of the globe. Starting with one store on the Upper West Side of Manhattan, CRUMBS introduced a line of gourmet cupcakes the likes of which no one had ever seen. Combining fillings, their famous cream cheese frosting and all crazy combinations of toppings, CRUMBS cupcakes quickly became the talk of the town. It didn’t take long for consumers to fall in love with CRUMBS cupcakes. At their height CRUMBS was selling more than one million cupcakes every month. After an incredible ten years, Mia & Jason sold the business in 2012 and sadly by 2016 under new ownership, all the stores had closed. When an opportunity presented itself to recapture and relaunch the brand ten years later, they didn’t hesitate. The Bauer’s knew CRUMBS fans would rejoice at the chance to enjoy their beloved cupcakes along with a new line of cookie jars inspired by CRUMBS cupcakes. Beginning in the fall of 2022, CRUMBS fans, new and old, will once again be able to buy CRUMBS signature products at supermarkets & grocery stores all over the country. We invite you to fall in love with CRUMBS! xoxo Mia & Jason Bauer

The Charlotte Hornets are a professional basketball team that is part of the Southeast Division of the Eastern Conference in the National Basketball Association (NBA). The Hornets play their home games at the Spectrum Center in Uptown Charlotte.

Mia & Jason Bauer, the original founders of CRUMBS BAKESHOP are back to relaunch the iconic brand that pioneered the gourmet cupcake in 2003, almost 20 years ago, which later spawned the cupcake craze that hit all parts of the globe. Starting with one store on the Upper West Side of Manhattan, CRUMBS introduced a line of gourmet cupcakes the likes of which no one had ever seen. Combining fillings, their famous cream cheese frosting and all crazy combinations of toppings, CRUMBS cupcakes quickly became the talk of the town. It didn’t take long for consumers to fall in love with CRUMBS cupcakes. At their height CRUMBS was selling more than one million cupcakes every month. After an incredible ten years, Mia & Jason sold the business in 2012 and sadly by 2016 under new ownership, all the stores had closed. When an opportunity presented itself to recapture and relaunch the brand ten years later, they didn’t hesitate. The Bauer’s knew CRUMBS fans would rejoice at the chance to enjoy their beloved cupcakes along with a new line of cookie jars inspired by CRUMBS cupcakes. Beginning in the fall of 2022, CRUMBS fans, new and old, will once again be able to buy CRUMBS signature products at supermarkets & grocery stores all over the country. We invite you to fall in love with CRUMBS! xoxo Mia & Jason Bauer

At South Moon Under, our mission is summed up in four words – love. create. drive. imagine. We love this tribe - We create and curate beautiful things - We drive to be our best and we inspire others to tap into their power - We imagine and execute on our visions every day. Our Tribe, is filled with smart, skilled, dynamic, creative and passionate employees who drive to be better every day. Our customers, are our inspiration. We personally curate our products to make our customers look and feel good. When our customers walk into our stores, we aim to connect and spread the love. Our history – originating as a small surf shop in 1968, South Moon Under has evolved into a national fashion retailer. We are building a vibrant, diverse team of creative, friendly, skilled and passionate people who want to work hard and win even harder. We value our employees and we enable them to deliver their best work. If you want to work for a company where we drive for success every day, without compromising human connection, you’ve found your Tribe! For more information, visit southmoonunder.com and follow us on social @southmoonunder

At Commerce12 we are retail and wholesale experts passionate about creating innovative ecommerce solutions to scale clients’ business. We conceptualize inspired and brand-friendly websites, powerful direct response tactics and ingenious marketing methods. Utilizing proven strategies, we have helped clients reach audiences and boost conversions, enhancing growth, brand positioning, and profitability over the past 10 years. To learn more, visit us at www.commerce12.com Our services include: • Ecommerce site development • Product and creative photography • Comprehensive marketing programs including SEM, SEO, affiliate programs, email marketing, third party marketplaces, retargeting, direct mail, social media • Technology • Customer Care Our team has proven the ability to not only create a brand-enhancing customer experience, but also the ability to drive traffic, conversion and revenue. Our current client roster has experienced 30-80% growth in its initial year working with us.

Skye Associates launched in 2006 offering a spectrum of services to help build, maintain and grow retailers​ e-commerce needs. Our customized web design, proprietary e-commerce technology, marketing strategy, product photography, technology integration, warehousing, fulfillment and customer care are all components in achieving the ultimate goals in e-commerce - increased traffic, conversion rates, capture new customers and increased loyalty with existing customers. Skye partners with retailers and consumer brands to provide a full-service, customized, turn-key e-commerce solution. Services are also available a la carte for site development, product photography, design, marketing, fulfillment and customer care. We use state-of-the-art technology that understands consumer behavior online, such as our exclusive cart abandonment technology. When a customer adds an item(s) to their cart and leaves the site, an automated email is sent with a compelling promotion to lure the customer back to the site to complete the transaction. Skye is dedicated to your brand. We are conscious of translating your brand representation online from design to marketing efforts, order fulfillment, product photography and customer care. Our experience is building business to consumer sites and Skyes seasoned team will help you build a site and program that is true to your brand. No brand is too big and no boutique is too small.