Aaron Henderson

CEO - SweetLeaf | VC - Midnight Venture Partners | Operator & Brand Builder

📍 United States🔄 Updated September 2026💼 2 investments📅 7 years investing🗓 Last invested Jun 2023
VC🌍 United States
2
Total investments
0
Early stage
1
Mid stage
0
Late stage
7y
Years active

Portfolio

1 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jun 2023
At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda. But not just any soda, a new kind of soda that’s delicious, refreshing, and actually good for you. OLIPOP combines the classic soda flavor you know and love with a functional ingredient blend to support your microbiome and digestive health. This mission shapes everything we do; from the ingredients we source to the culture we foster. We’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. Today, OLIPOP is available in over 65,000 retailers nationwide, and our momentum is only growing. Join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. Friendly reminder: Any note from our team will come from an @drinkolipop.com email. Before replying, take a moment to confirm the address is ours.
Experience · 4 entries
All (4)
Investments (2)
Founder (1)
Board (1)
2023
Investor
Jun 2023
At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda. But not just any soda, a new kind of soda that’s delicious, refreshing, and actually good for you. OLIPOP combines the classic soda flavor you know and love with a functional ingredient blend to support your microbiome and digestive health. This mission shapes everything we do; from the ingredients we source to the culture we foster. We’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. Today, OLIPOP is available in over 65,000 retailers nationwide, and our momentum is only growing. Join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. Friendly reminder: Any note from our team will come from an @drinkolipop.com email. Before replying, take a moment to confirm the address is ours.
2020
Co-Founder & Partner
May 2020
Midnight Venture Partners is value-add capital. An investment group focused on growth-stage consumer brands, Midnight VP is not satisfied with simply providing necessary capital. Midnight VP is redefining what an institutional investor should offer to portfolio companies by combining recognized industry leaders, proven entrepreneurs and veteran corporate strategy advisors. Midnight VP offers brand partners best-in-class resources across key functions allowing them to achieve smart, scaled growth.
CEO and Partner
Feb 2020
Since 1998, The Touch Agency has built some of the most successful brands in the consumer packaged goods industry. Today, we are working with the hottest, next-generation brands. Throughout the years, we have had one mission — accelerating brand innovators to success in four core areas: SALES MANAGEMENT From emerging to national brands, we provide a sales solution based on a team of passionate, seasoned sales professionals dedicated to achieving our partner brand goals. RETAIL MARKETING Marketing at the shelf is a critical part of the consumer experience. We bring an integrated approach to retail support through trial generating activities, effective in-store promotions & merchandising. STRATEGIC MARKETING We help brand partners strengthen their competitive edge with best-in-industry sales tools, actionable category insights & sales-forward creative services. ANALYTICS & INSIGHTS Data is driving retailer decisions and should be driving yours. We help brand partners filter through distributor, retail & syndicated data in templated, actionable reports & fact-based selling tools.
2019
Board Member
Aug 2019
Farmer Direct Organic sources the highest quality certified organic grains, seeds and legumes directly from family farms in the U.S. and Canada. When you choose Farmer Direct Organic, you’re supporting a food future that is good for you, your family, your farmers and the planet. Find our family of products at select Whole Foods Markets, co-op groceries, and online.