Aaron Rosenson

Co-Founder @ Aption | Equity Pooling for Founders and Employees | Long-Time VC

📍 Tel Aviv, Israel🔄 Updated September 2026💼 11 investments📅 14 years investing🗓 Last invested Jan 2020
VC🌍 Israel
11
Total investments
1
Early stage
4
Mid stage
2
Late stage
14y
Years active

Portfolio

9 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jan 2020
Placer.ai is the most advanced location analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.
Board Member
Apr 2019
Centrical is an AI-powered employee Performance eXperience platform that drives best-in-class customer experiences for the world’s leading brands through frontline agent success and growth. The platform provides a unified employee experience with real-time performance management, adaptive microlearning, AI-powered coaching, quality management, and VoE, through a gamified solution to help organizations improve productivity and sales, reduce costs, lower attrition, and increase customer satisfaction. Centrical was founded in 2013 and serves customers in 150 countries in 40 different languages. Centrical has offices in New York, Tel-Aviv, and London and customers include leading multinational enterprises such as Microsoft, Teleperformance, Synchrony Financial, and more.
Board Member
Mar 2019
Observe more. Spend less. Coralogix is a modern, full-stack observability platform transforming how businesses process and understand their data. Our unique architecture powers in-stream analytics without reliance on indexing or hot storage. We specialize in comprehensive monitoring of logs, metrics, trace and security events, enhancing operational efficiency and reducing total cost of ownership by up to 70%. Our world-class and free customer support delivers less than 30 second response time and 1 hour resolution time. Our platform covers the entire range of observability with features such as APM, RUM, SIEM, Kubernetes monitoring and more, all streamlined for quick integration and immediate value.
Board Observer
Feb 2019
Fullpath is the automotive industry’s leading Customer Data and Experience Platform (CDXP). Fullpath enables dealers to turn their first-party data into customers for life by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences.
Board Member
Jul 2018
The Workiz journey began with a couple of locksmith pros down in San Diego, California who surfed the waves by day and saved people who got locked out of their homes by night. The bigger their locksmith business grew, the more they realized how much time they were wasting on daily mundane tasks and that they needed a software system to help them out. In 2015, after extensive research they found nothing that perfectly suited the needs of their business and out of sheer frustration they decided to take matters into their own hands and create their very own field service digital headquarters. Today, Workiz is one of the leading field service platforms with over 110,000 service pros who use and trust Workiz. We strive to help top field service professionals at the top of their game turn into business professionals who are increasing their revenue, and streamlining their operations. Our hope is that when we’re old and gray and ready to retire your business will be thriving and you will have the freedom to choose your next steps.
Board Member
Jan 2018
We've rebranded! Please visit our new page Thriver. https://www.linkedin.com/company/thrivercompany
Board Member
Apr 2017
Bringg is the delivery management platform market leader, serving over 800 customers globally. Bringg manages and unifies last mile delivery, fulfillment and returns, empowering enterprises to manage and grow their delivery capacity, reduce cost and provide branded customer experiences. Bringg’s open SaaS platform and robust network of over 250 delivery providers, enables enterprises to offer customers any delivery option, whether using internal drivers or external delivery providers, including 3PL, carriers, crowdsourced fleets or independent gig drivers.
Founding Investor, Board Member
Jan 2017
Luminate enables security and IT teams to create Zero Trust Application Access architecture without traditional VPN appliances. Our Secure Access Cloud™ securely connects any user from any device, anywhere in the world to corporate applications, on-premises and in the cloud, while all other corporate resources are cloaked without granting access to the entire network. Turning the BeyondCorp concept (and Software-Defined Perimeter (SDP) principles) into a SaaS solution, Luminate gives users one-time access to a requested application while all other corporate resources are cloaked without granting access to the entire network. This prevents any lateral movements to other network resources and eliminates the risk of network-based attacks. The Secure Access Cloud™ is agentless and, therefore, can be adopted quickly by large populations of corporate role-players, without forcing a disruptive change in the organization’s existing architecture, user permissions and applications. Our platform deploys in less than five minutes and, once in place, provides full visibility and complete governance of users’ actions when accessing corporate resources. We are backed by top-tier venture capital firms and strategic investors. Our solution is deployed at the most innovative and dynamic companies in fields, including international financial, technology, and consumer services enterprises.
Investor
Sep 2012
Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of December 31, 2025, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 900 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has a global presence with leadership in London, Tel Aviv, and the Bay Area. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.
Experience · 13 entries
All (13)
Investments (11)
Founder (1)
Board (9)
2023
Chief Investment Officer & Co-Founder
2023
Aption provides equity pooling solutions for founders, executives and early employees of venture backed companies. Startup operators are expected to bet huge portions of their careers on massively concentrated, illiquid positions in highly speculative companies. Our facilities diversify that exposure and provide a more certain return. We turn singular, speculative, forced positions into responsible, diversified portfolios with multiple exit opportunities. Equity Pooling allows you to take part of your equity and pool it with those of others to diversify your exposure.
2020
Investor
Jan 2020
Placer.ai is the most advanced location analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.
2019
Board Member
Apr 2019
Centrical is an AI-powered employee Performance eXperience platform that drives best-in-class customer experiences for the world’s leading brands through frontline agent success and growth. The platform provides a unified employee experience with real-time performance management, adaptive microlearning, AI-powered coaching, quality management, and VoE, through a gamified solution to help organizations improve productivity and sales, reduce costs, lower attrition, and increase customer satisfaction. Centrical was founded in 2013 and serves customers in 150 countries in 40 different languages. Centrical has offices in New York, Tel-Aviv, and London and customers include leading multinational enterprises such as Microsoft, Teleperformance, Synchrony Financial, and more.
Board Member
Mar 2019
Observe more. Spend less. Coralogix is a modern, full-stack observability platform transforming how businesses process and understand their data. Our unique architecture powers in-stream analytics without reliance on indexing or hot storage. We specialize in comprehensive monitoring of logs, metrics, trace and security events, enhancing operational efficiency and reducing total cost of ownership by up to 70%. Our world-class and free customer support delivers less than 30 second response time and 1 hour resolution time. Our platform covers the entire range of observability with features such as APM, RUM, SIEM, Kubernetes monitoring and more, all streamlined for quick integration and immediate value.
Board Observer
Feb 2019
Fullpath is the automotive industry’s leading Customer Data and Experience Platform (CDXP). Fullpath enables dealers to turn their first-party data into customers for life by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences.
Show all 13 entries ↓
Investment activity
2012–2020 · 11 investments
2012120173201832019320201
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