When in Culture

📍 London, United Kingdom🗓 Founded 2023👥 17 employees💰 Last funded Oct 2024
When in Culture (WiC) is transforming the international student journey through the power of video, AI, and data-driven insight. Our mission is simple: Improve international student experience → improve international student outcomes. We give students the right information, in the right format, at every step of their journey - helping them make better choices, settle faster, thrive academically, develop cultural intelligence, build real employability skills, and secure the best graduate-level job in their chosen field. Our Video-First Advantage: Today’s students are a digital-first generation. They don’t read guides… they watch videos. WiC has built the world’s most comprehensive on demand streaming video collection tailored specifically to international students, covering: - Choosing the right course and university - Understanding offers, CAS, and visa steps - Moving to and living in the UK - Cultural intelligence & wellbeing - Academic expectations and study success - Part-time jobs & work experience - Professional skills & employability - Graduate careers and global opportunities This video-first foundation is our unique strategic strength - and the reason our products deliver unmatched engagement, clarity, and outcomes. Who We Work With: WiC supports organisations across the global education and student experience ecosystem: - Universities - Educational agents & counsellors - Accommodation providers (PBSA) - Pathway providers - English language providers - Global employers - Brands serving international students - Government Organisations
2
Total investors
2
Early stage
0
Mid stage
0
Late stage
2023
Founded
Investor geography1 country
United Kingdom
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Frequently asked questions
Who invested in When in Culture?
When in Culture has 2 investors on record on gritt.io, including 2 early-stage backers.
When did When in Culture last raise funding?
The most recent investment in When in Culture recorded on gritt.io was in October 2024.
When was When in Culture founded?
When in Culture was founded in 2023.
What industry is When in Culture in?
When in Culture operates in Education. Find similar Education investors on gritt.io.
Where is When in Culture based?
When in Culture is headquartered in London, United Kingdom.