true[X]

📍 Los Angeles, United States👥 34 employees💰 Last funded Mar 2011
true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers. Put simply, we have created the commercial break for interactive media. Originally founded in 2007, true[X] pioneered the engagement-based ad model, and is headquartered in Los Angeles and New York, with offices in Chicago, Atlanta, and Detroit. For more information, visit www.truex.com, www.facebook.com/truex.io, Google+, or follow us on Twitter @truex
3
Total investors
2
Early stage
1
Mid stage
0
Late stage
—
Founded
Investor geography1 country
United States
3
Investor activity2007–2011 · investors recorded per year
200712008120111
Recent (last 2y)Earlier
Frequently asked questions
Who invested in true[X]?
true[X] has 3 investors on record on gritt.io, including 2 early-stage backers, 1 mid-stage.
When did true[X] last raise funding?
The most recent investment in true[X] recorded on gritt.io was in March 2011.
What industry is true[X] in?
true[X] operates in Advertising Services. Find similar Advertising Services investors on gritt.io.
Where is true[X] based?
true[X] is headquartered in Los Angeles, United States.