The GoodNet

📍 London, United Kingdom🗓 Founded 2021👥 20 employees💰 Last funded Dec 2022
Advertising Services🌐 wearethegoodnet.com
Website LinkedIn
The GoodNet is an ESG data company that aligns media investment with Environmental, Social, and Governance goals, enhancing both advertising performance and sustainability. Campaign Magazine Start Up Of The Year 2025 GoodIQ is The GoodNets ESG data platform that enables brands to plan and measure advertising campaigns aligning with ESG objectives. It evaluates digital medias sustainability through content analysis, energy consumption, and corporate responsibility, providing metrics like the Ethical Media Index and UN Sustainable Development Goals alignment. GoodIQ is made available to brands through three products. 1. GoodIQ Marketplace: A platform for video and display advertising, enabling brands to reach sustainability-minded audiences and access ESG media, fostering campaigns that resonate with values-driven consumers. 2. GoodIQ API: Provides brands with direct access to ESG data, allowing seamless integration into planning and activation workflows. This customisable dataset aligns with existing tools, algorithms, and reporting processes for tailored insights. 3. GoodIQ Measure: Designed for brands and agencies to plan and measure ESG media metrics across digital ad investments, facilitating impactful campaigns that align with ESG values and deliver measurable results. These solutions enable brands to align advertising strategies with sustainability goals and achieve measurable impact.
3
Total investors
3
Early stage
0
Mid stage
0
Late stage
2021
Founded

Investors

3 investors
All
Early stage
Mid stage
Late stage
Investor geography1 country
United Kingdom
3
Investor activity2021–2022 · investors recorded per year
2021220221
Recent (last 2y)Earlier
Frequently asked questions
Who invested in The GoodNet?
The GoodNet has 3 investors on record on gritt.io, including 3 early-stage backers.
When did The GoodNet last raise funding?
The most recent investment in The GoodNet recorded on gritt.io was in December 2022.
When was The GoodNet founded?
The GoodNet was founded in 2021.
What industry is The GoodNet in?
The GoodNet operates in Advertising Services. Find similar Advertising Services investors on gritt.io.
Where is The GoodNet based?
The GoodNet is headquartered in London, United Kingdom.