The Rising Phoenix Group was founded by brothers JK and Kyle DeLapp in 2011 to tackle various projects that they have deep passions for. Many of their projects focus on Natural Products and Sustainability.
Partnering with various others, RPG is reinstilling what they consider to be The Lost Flavor, our business culture's lost Renaissance Men: along with their Quality, their Ingenuity, and their Integrity in modern business.
From the ashes of these Lost Flavors, The Rising Phoenix Group rises, reintroducing to the world a class and quality of business ventures that have not been seen in a very long time.
RPG's initial project focused on Natural Perfumery and resulted in The Rising Phoenix Perfumery.
Why The Phoenix?
In both Chinese and Western cultures, the Phoenix is the symbol of the Alchemist. The Phoenix has also long been associated with the Incense Tradition, as it is "through smoke"" that we convene with the Supernatural.
In sever cultures, the root word for perfume comes from Latin:
Perfume = Per Fumum = Through Smoke
The Phoenix, through Time, has served as a symbol for rebirth; in Death, through Smoke. We hope to be giving a New Birth to an Old Art: The Art of Natural Perfumery.
We wanted to pay homage to the ancient traditions and associations, knowing fully that our practice of perfumery is the child of incensory, and that through wearing our perfumes, we are communing with the Divine.
