Hands-on fractional leadership for B2B tech companies in North America.
***How We Work***
- High-Impact Effort Ratio: Time is precious, we carefully prioritize actions, take shortcut, and use momentum to get more done.
- Enjoying the Journey: Work doesn’t have to be a grind. We believe in bringing energy, positivity, and enjoyment to the process.
- Building Together: Good teamwork is crucial in complex businesses. We foster a collaborative mindset with the founders/executives and their teams.
- 1.01^(365) = 37.7: We steadily implement incremental changes, for big impacts on the long run
***What we do***
As a founder and/or CEO, you can benefit from the impact of a seasoned executive/entrepreneur at a fraction of the cost and a flexible engagement model.
Our focus areas:
- The Foundations of a successful go-to-market (value proposition, strategy, industry benchmark, business plan)
- The Team (hiring, coaching, replacing)
- The Sales and Marketing “factory” (tools, processes, enablement)
- The Ecosystem (partners, distributors, top targets)
Three service models:
* Advisor: the brain to help you design the right thing, and tackle the loneliness of leadership.
* Fractional CRO : the brain and the hands, operationalising at fast pace the go-to-market strategy.
* Lean CRO: All CRO responsibilities except external representation, and internal overhead.
***Who we are***
The Fractional is a boutique shop, operated by @Samir Bounab, with the addition of a network of focused market experts: tech headhunters, tech marketing experts, and marketing agencies.
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2024
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Frequently asked questions
When was The Fractional founded?
The Fractional was founded in 2024.
What industry is The Fractional in?
The Fractional operates in Business Consulting and Services. Find similar Business Consulting and Services investors on gritt.io.
Where is The Fractional based?
The Fractional is headquartered in Seattle, United States.
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