Today’s advertising model relies on viewers to remember what they saw and then subsequently search for the website or go to a physical store; neither of which is immediate nor convenient. The resulting time lag between ad view and purchase accessibility dramatically impacts sales conversion.
Advertisers and content providers have very limited capability to engage users at the time and place of viewing the content.
Advertisers do not currently have accurate means of determining who was attracted to their ad, who wants to know more, or who is prepared to purchase based on seeing the ad. The industry desperately seeks to measure such attribution.
No existing technology offers instant gratification by purchasing or responding to a call-to-action directly from the ad, wherever one may be.
This is Soundpays.
We are the only mobile engagement solution that utilizes our patented ultrasonic sound wave technology to deliver information directly from advertising or broadcast content to the mobile device.
The Soundpays technology creates an advanced advertiser-to-consumer engagement capability, complete with a new commerce channel: one that eliminates friction between impulse and purchase. The solution directly connects the user to any source of advertising or broadcast content, from any location, using any phone type at any time. This allows for “in the power of the moment” engagement. It takes instant purchases beyond store-based POS or online catalogs to true real-time mobile engagement.
Our technology profoundly impacts current advertising models by allowing advertisers to provide actionable offers from within their ads, understand which viewer profiles are inclined to respond to the ads (in search of supplemental information or calls to action), and, of course, realize product sales directly from their advertising content.
