Simple Marketing Operations Cloud

📍 Sydney, Australia🗓 Founded 2008👥 42 employees💰 Last funded 2014

Imagine coming in to work every day and just knowing everything. The status of every campaign and job. How budgets are tracking. How much capacity there is to take on new work. What’s been approved, and where the correct, most up-to-date version of every asset can be found. Simple Marketing Operations Product suite enables this and more. • Initiatives, campaigns and jobs: Simple gives you three levels of hierarchy for your marketing projects, giving you an accurate, top-down view of how everything fits together. • Smart briefing: Create and assign all your briefs in Simple using customisable templates, and clone previous briefs to save time while leveraging your organisation’s existing knowledge. • Budget management: See where every cent of your marketing or comms budget is being spent, and if it’s aligned to what works. Then iterate and test to maximise the effectiveness of your marketing mix. • Approvals workflows: Never lose sleep because the people you need to and sign off your content and campaigns got missed. Simple’s mark-up and approvals tools help ensure 100% marketing compliance. • Traffic management: Know exactly who’s doing what and how much capacity they have to do more. You can also bring external agency projects in-house using Simple’s traffic management capabilities. • Integrated reporting: Assess the effectiveness of your marketing and comms against your spend – and share your insights with senior management using crystal clear visualisation tools.

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2008

Founded