The Truth about Shoppers
The subconscious nature of grocery shopping means that shoppers are often unaware of their behaviours and find it difficult to articulate their experience.
Shopper Retail Insight provides a ground breaking approach to understanding shopper behaviour. For the first time you can observe and understand what your shoppers actually do in store.
- What is the shopper profile and what missions are they on?
- How do they move through the store?
- Where are the traffic hotspots and which areas are missed?
- How effectively do categories and brands convert to purchase?
- How do shoppers respond to promotional activity?
- What is the impact of store staff?
Real World results
Shoppers behave differently when they are being researched. They know they are being followed or observed and consequently change what they do.. SRI does not intrude on the shopper.Our approach provides an objective and unbiased account of what actually happens.
Pace, Volume, Quality
Our approach has some distinct advantages over other observational methods:
Comprehensive
Rewinding the footage means we can watch it repeatedly, allowing us to focus not just on some shoppers but all of them
Robust
Filming makes the analysis of thousands of shoppers financially viable, providing a statistical reliability that cannot be achieved within reasonable budgets through other observational methods
Detailed
The ability to slow down, pause and rewind film footage means that unlike real time in-person techniques we can ensure that the subtlest of behaviours are comprehensively and accurately recorded
Rapid
Capturing behaviour on film means that the task of watching and coding it can be shared across a team, making the observation of thousands of shoppers feasible in a much shorter time
Rigorous
Film allows us to carry out quality checks on the data ensuring a superior level of accuracy
info@shopperretailinsight.com
