Prima

📍 Milano, Italy🗓 Founded 2014👥 2,060 employees💰 Last funded Oct 2018
Insurance🌐 helloprima.com
Website LinkedIn
Launched in 2015, by 2020 Prima had become the leader in Italy’s online motor insurance market, redesigning and digitalising the entire insurance value chain and building its proprietary technology platforms from the ground up, based on a cutting-edge stack and advanced data analytics capabilities. Prima was backed by some of the world’s most prestigious financial institutions. Goldman Sachs and The Blackstone Group invested in 2018, in what was at the time the largest venture capital round ever raised in Italy. The Carlyle Group joined the shareholder base in 2022. All of these investors exited in November 2025, when Prima became part of the AXA Group. In 2021, Prima launched its Home and Family product and began its journey to become a single point of reference for customers looking to purchase insurance products. In 2022, Prima started its international expansion. Today, we have a team of over 100 professionals in London and more than 90 in Madrid, supporting growth in the UK and Spanish markets. 💻 https://www.prima.it 💻 https://www.helloprima.co.uk 💻 https://www.helloprima.es/
5
Total investors
3
Early stage
2
Mid stage
0
Late stage
2014
Founded

Investors

5 investors
All
Early stage
Mid stage
Late stage
Investor geography3 countries
United Kingdom
2
Ireland
1
United States
1
Investor activity2013–2018 · investors recorded per year
201322015120182
Recent (last 2y)Earlier
Frequently asked questions
Who invested in Prima?
Prima has 5 investors on record on gritt.io, including 3 early-stage backers, 2 mid-stage.
When did Prima last raise funding?
The most recent investment in Prima recorded on gritt.io was in October 2018.
When was Prima founded?
Prima was founded in 2014.
What industry is Prima in?
Prima operates in Insurance. Find similar Insurance investors on gritt.io.
Where is Prima based?
Prima is headquartered in Milano, Italy.