Pretty Pretty Group

PPG is a hands-on senior partner for founders and brands ready to launch, grow, or scale with intent. With over two decades of experience building and scaling global fashion, entertainment, and fast-paced tech-driven brands, we bridge bold creative vision with real, operational excellence - leading across strategy, product, technology, and execution. We step in where clarity and momentum are needed, shaping businesses, directing brand and creative work, and building the technology that carries them forward. We build products people care about and teams that know how to deliver. We invest. We advise. We lead when needed. And empower always. If you’re looking for a seasoned partner who can elevate your brand, sharpen your product, and accelerate your roadmap, PPG is your unfair advantage. Strategic, collaborative, and unapologetically bold. Clients and investments include Adidas, H&M, Soft Goat, Malina, Björn Borg, Chanel, Netflix, SVT, TV4, Warner Brothers, SF Studios, Klarna, Karma, Mastercard, Tele2, Telia, Lynk & Co, Toyota, Lexus, Suzuki, Taxi Stockholm and others.