Pressplay Capital is the Middle East & India’s first VC fund dedicated to the attention economy.
We invest in early-stage startups building across Gaming, Ad Tech, Media-Tech, Entertainment, and Sports Tech — the fast-growing sectors capturing time, eyeballs, and monetization in the digital age.
Founded by streaming pioneer and 3x entrepreneur Viniit Mehta, Pressplay Capital is a seed fund backed by decades of operational expertise in global video technology / SaaS, monetization, and distribution. Viniit previously led Brightcove’s multi-million dollar business across South Asia and sits on the board of Adsolut Media, Asia’s second-largest video ad network.
From Riyadh to Bangalore, Dubai to Delhi — we back ambitious founders reshaping how audiences engage with content, commerce, and experiences.
Our model: – $500K average check size
– Focus on Seed & Pre-Series A
– Targeting 15 startups across Middle East, India, and selectively the United States
We offer more than capital: distribution networks, monetization expertise, and a flywheel of support through the Streaming Lab, Mehtta Ventures, and the Pressplay Podcast.
If you’re building for the next generation of digital consumption — or looking to back the startups leading this wave — we’d love to connect.
Startups, pitch us.
LPs, come build the region’s first media-tech VC movement with us.
Reach out: viniitmehta@pressplaycapital.com
Our Web site is a work in progress, coming up soon!
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Frequently asked questions
What industry is Pressplay Capital in?
Pressplay Capital operates in Venture Capital and Private Equity Principals. Find similar Venture Capital and Private Equity Principals investors on gritt.io.
Where is Pressplay Capital based?
Pressplay Capital is headquartered in Dubai, United Arab Emirates.
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