Inspired by the old world of champagne. By the extravagance, the celebration, the life – Pilot seeks to create a brand that pays homage to exactly this. To the moments, to the letting go – the joy of being “drunk” on life. On the people, places, music and the activities that you love.
Because Pilot does not judge. Pilot does not lecture, and was not created because we like or don’t like alcohol. Pilot was created because we love the celebration. Because we love life – and sometimes, for different reasons, we just need to pull the alcohol out, but keep the joy in.
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