One Eyed Spirits, founded in 2010, creates and nurtures brand ideas and searches ways to bring them to life. We love marrying spirits brands and pop culture, exploring and challenging category boundaries and conventions.
It all started with a little joke: if ron is the Spanish word for rum, then who is the most famous Ron in the world? Ron Jeremy, obviously. We created Ron de Jeremy Rum which became a Top 10 trending rum in the world and was sold in 30 countries.
However, since June 2020, Ron Jeremy has been in jail facing serious charges and we were obliged to terminate our commercial agreement with him in August 2020. Continuing with the brand is not a morally sustainable option for us at One Eyed Spirits. The joke is over.
But we simply refuse to quit. We are entrepreneurs and love the rum world. So, we have created a new brand; whose heart and soul reflect our journey from one hardship to another. You fall 7 times, get up 8.
The rum is called Hell or High Water.
For those not familiar with the expression, “come hell or high water”, it means you are willing to do whatever it takes to overcome difficulties or obstacles. You never give up.
Hell or High Water is a rum for those who laugh in the face of adversity. The hopelessly optimistic. The quietly confident whose spirit will triumph. It is a rum blended with persistence and and determination. Made smooth by the rough journey.
Tom of Finland Organic Vodka celebrates the life and art of Touko Laaksonen, the artist known as Tom of Finland. It is another bold and daring brand with world-class liquid scoring Gold medals for the vodka and packing in competitions like IWSC. Put a bottle on the table and you’ll be making a statement without saying a word
We also created rum for Danish rock band Volbeat, Don Pancho Origenes Rum, Saint Christopher Rum and Ron Conquistador and crazy brews for Flying Dutchman NoMad Brewing Company.
Cheers!
