NTUC Link Private Limited was incorporated in 1998, and is part of the NTUC Enterprise group of Social Enterprises under the labour movement, which has businesses in groceries, insurance, F&B, healthcare, education and malls. The group shares a collective vision to create better and more meaningful lives by complementing the lifestyle habits of Singaporeans.
NTUC Link's mission is to improve the lives of Singaporeans by stretching their dollar on everyday expenses through the Link Rewards Programme. As one of Singapore’s most successful coalition loyalty programmes, Link Rewards reaches over 2.4 million members, touches over 90% of Singaporean households, and comprises over 150 partners across 1,000 outlets. Link members earn and redeem loyalty points (Linkpoints) across well-loved brands including NTUC FairPrice, Bee Cheng Hiang, Caltex, Cheers, Downtown East, Skechers, Toy Or Game and KrisFlyer.
Since 2020, we have also joined hands with NTUC FairPrice, Kopitiam and NTUC Foodfare to form FairPrice Group, with a mission to deliver better customer value and convenience in everything food for all Singaporeans.
Today, we have evolved beyond loyalty. We are a multi-channel customer engagement platform which delivers value to merchants and consumers through consumer research, advanced analytics and data-driven marketing services.
To do this, we've brought in a diverse set of talents from various industries and backgrounds to work with our pioneers for the next lap of our journey. There's never been a better time to be on board. So join us on this exciting ride.
