About NIWO
Chinese players discover games on 抖音Douyin, B站Bilibili and 小红书Rednote. Almost every tool built for gaming creator marketing assumes TikTok, YouTube and Instagram. NIWO exists to close that gap.
Why we built it
The performance-based model works. A studio puts up a budget and a rate per thousand views, creators pick the games they actually want to cover, and money follows results instead of follower counts. Global platforms have been running it for years successfully.
China has a different internet ecosystem. The platforms they run on are unavailable there, the payment rails do not work, and the creator relationships do not transfer. A studio wanting Chinese coverage has been left with agencies, fixed fees, and very little visibility into what the money bought.
So we rebuilt the model natively: Chinese social media platforms, RMB payouts to creators who already have an audience that plays games via WeChat微信 and Alipay支付宝.
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2026
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Frequently asked questions
When was NIWO founded?
NIWO was founded in 2026.
What industry is NIWO in?
NIWO operates in Internet Publishing. Find similar Internet Publishing investors on gritt.io.
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