Newzmate (acquired by Piano)

📍 Wilmington, United States🗓 Founded 2013👥 5 employees💰 Last funded Nov 2014

Newzmate is a content marketing cloud that helps news media companies to personalize their audience experience, automate content delivery and increase revenue. Used by over 60 media groups in 10 countries, with customers like Nexstar Media, Times Internet, Edipress, Czech News Center, Grupa ZPR Media and Burda International, Newzmate covers the audience over 200 million readers providing over 300 million content recommendations monthly. Powered by machine learning technology Newzmate is using user behavior and content semantic analysis to understand individual readers interests based what they actually read on the website and turn this knowledge into personalized content recommendations that can be delivered via emails or directly on the website - creating a unique user experience for each visitor. Newzmate also offers a unique email marketing automation service, that unlike traditional marketing automation and ESP brings a complete autopilot to email newsletters, thanks to the understanding of what each subscriber is interested in and dynamically selecting relevant content and delivering newsletter at the best moment for each reader. Personalizing subject line, delivery time and content selection In addition to that, Newzmate brings its personalization engine based on understanding of personal interests to native advertising targeting in emails and the website, helping publisher increase revenue and provide native user experience. As the result Newzmate brings 200% growth in emails and advertising CTR, 80% increase in audience engagement (visit time and page views), and 200% increase in revenue (advertising or paid subscriptions)

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2013

Founded