MVP

📍 Austin, United States🗓 Founded 2012👥 90 employees💰 Last funded Jun 2023
Technology, Information and Media🌐 mvpindex.com
Website LinkedIn
Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. We are a unique software platform designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions. We’re fortunate to have a roster full of trusted partners from all areas of business that rely on our platform to provide accurate, unbiased data to help them evaluate strategic marketing initiatives. Raise your hand if you’re tired of hearing about or defending “proprietary metrics”. We are too. So we’re ditching ours and shifting to a transparent methodology that shows each input used to formulate value. Our solution provides comprehensive performance analysis and valuation at both the individual partner or portfolio level, including assessing branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential). Like many who are looking to answer the ROI question, were fatigued by the lack of evolution in the measurement space. In response to that call for improvement, were stepping in as the solution that isnt afraid to dive deep into the details to ensure were delivering the most efficient omnichannel approach.
3
Total investors
1
Early stage
0
Mid stage
1
Late stage
2012
Founded

Investors

3 investors
All
Early stage
Mid stage
Late stage
Investor geography1 country
United States
2
Investor activity2013–2023 · investors recorded per year
201312018120231
Recent (last 2y)Earlier
Frequently asked questions
Who invested in MVP?
MVP has 3 investors on record on gritt.io, including 1 early-stage backers and 1 late-stage investors.
When did MVP last raise funding?
The most recent investment in MVP recorded on gritt.io was in June 2023.
When was MVP founded?
MVP was founded in 2012.
What industry is MVP in?
MVP operates in Technology, Information and Media. Find similar Technology, Information and Media investors on gritt.io.
Where is MVP based?
MVP is headquartered in Austin, United States.