How We Came To Be:
It all started when I caught my wife eating a beef stick, which was honestly shocking, because she hates beef sticks. I had to call her bluff, and when I did- she hit me with, “Well, I have to get my protein in,” and that was the lightbulb moment. I started asking thousands of people the same question: what’s your go-to for clean, healthy protein on the go? And the answers were… not great. Bars had too many calories and too many ingredients, shakes weren’t truly grab-and-go, and nobody was waking up excited to eat a beef stick. So I called one of the smartest people I know in the industry and asked, “Why don’t protein gummies exist?” That question turned into a mission. We pulled together an all-star team who had built at a high level before, brought in some incredible friends who believed in the vision, and got to work, only to be told over and over again that it was impossible to get more than 1 gram of protein into a gummy. But we didn’t buy that. Our wives kept pushing us too (because let’s be honest, they’re amazing and the struggle to get enough protein is very real) so we kept going until our gummy genius cracked the code: 2 grams of protein per gummy, clean ingredients, and it actually tasted great. Then came launch day, and from there, you did the talking for us - sharing it with friends, family, and building this wildly special community that is More/Less. We’re so excited to have you on the protein gummy team, and we truly mean it when we say this feels like your company too! Something you can be proud of, and something you’re helping grow into something big.
