Marty TV

📍 Paris, France🗓 Founded 2026👥 2 employees
Technology, Information and Internet
LinkedIn
Marty TV is the first worldwide VSP of the advertising market. We got back from the past and to the future of TV the 4V, key success factors of Google, Meta or Amazon. We only maximize #Value not minimizing costs : there is no CPM at Marty, only eVPM = 1000 x Probability(Event) x Value(Event) We only optimize #Visits not conversions : Visits is All You Need on our side, more frequent to learn, more direct to attribute and more responsible for advertisers which can optimize conversions and ponder Value of Visits alongside the funnel We only promise #Vickrey not burning budgets : by making advertisers pay the sum of second best eVPM, they are sure to get marginal value. Thus advertisers at Marty have no budgets We only monetize #Vendors not fighting with buyers : Vickrey controlled eVPM bidding is independent of volume, floors or negotiation. Thus publishers at Marty have no floors, as they sell to sellers which maximize value, not buyers which minimize costs. We are based in Paris, France, open to work with any European TV inventory and product vendors.
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2026
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Frequently asked questions
When was Marty TV founded?
Marty TV was founded in 2026.
What industry is Marty TV in?
Marty TV operates in Technology, Information and Internet. Find similar Technology, Information and Internet investors on gritt.io.
Where is Marty TV based?
Marty TV is headquartered in Paris, France.