MAGIC AI

📍 London, United Kingdom🗓 Founded 2021👥 38 employees💰 Last funded Mar 2025
Wellness and Fitness Services🌐 magic.fit
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MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the worlds best athletes at home. MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the worlds leading athletes. Similar to how Masterclass.com has done for the higher arts, we enable anyone to be coached by the world’s best in sport, strength, yoga, boxing, dance etc. Users get 1:1 hyper-personalised tracking and feedback as if being personally trained + corrected by them -- but without having to pay £100s a week in typical personal training fees. We are stocked in Selfridges, were named Techround’s #1 IoT startup 2021 and were recently backed by Virgin Startup. We are venture capital backed by 2 leading multi $billion VC funds who also invested in unicorns: Grover, Scalapay and Onfido as well as the founders/angels from Spotify, Stripe, Facebook, Hopin and Tough Mudder.
5
Total investors
3
Early stage
2
Mid stage
0
Late stage
2021
Founded

Investors

5 investors
All
Early stage
Mid stage
Late stage
Investor geography2 countries
United Kingdom
4
United Arab Emirates
1
Investor activity2021–2025 · investors recorded per year
20211202222024120251
Recent (last 2y)Earlier
Frequently asked questions
Who invested in MAGIC AI?
MAGIC AI has 5 investors on record on gritt.io, including 3 early-stage backers, 2 mid-stage.
When did MAGIC AI last raise funding?
The most recent investment in MAGIC AI recorded on gritt.io was in March 2025.
When was MAGIC AI founded?
MAGIC AI was founded in 2021.
What industry is MAGIC AI in?
MAGIC AI operates in Wellness and Fitness Services. Find similar Wellness and Fitness Services investors on gritt.io.
Where is MAGIC AI based?
MAGIC AI is headquartered in London, United Kingdom.