Maad - Market Expansion for Brands

📍 Dakar, Senegal🗓 Founded 2020👥 104 employees💰 Last funded 2021
Internet Marketplace Platforms🌐 maad.io
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Maad is building the AI-powered distribution and market execution platform for FMCG brands in Africa. We help brands grow by combining market intelligence, field activation, and omnichannel distribution across informal retail, wholesale, and modern trade. Our platform connects brands to a network of nearly 20,000 retailers in Senegal, while our technology captures real-time market data and orchestrates sales execution at scale — from product launches to retail penetration. By integrating data, software, logistics, and retail execution, Maad is building the modern infrastructure that enables brands to understand, navigate, and scale across Africa’s fragmented retail markets.
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Total investors
1
Early stage
0
Mid stage
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Late stage
2020
Founded

Investors

1 investors
All
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Mid stage
Late stage
Investor geography1 country
France
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Frequently asked questions
Who invested in Maad - Market Expansion for Brands?
Maad - Market Expansion for Brands has 1 investors on record on gritt.io, including 1 early-stage backers.
When did Maad - Market Expansion for Brands last raise funding?
The most recent investment in Maad - Market Expansion for Brands recorded on gritt.io was in 2021.
When was Maad - Market Expansion for Brands founded?
Maad - Market Expansion for Brands was founded in 2020.
What industry is Maad - Market Expansion for Brands in?
Maad - Market Expansion for Brands operates in Internet Marketplace Platforms. Find similar Internet Marketplace Platforms investors on gritt.io.
Where is Maad - Market Expansion for Brands based?
Maad - Market Expansion for Brands is headquartered in Dakar, Senegal.