Lux Industries was set up as the Biswanath Hosiery Mills in 1957 by the late Girdharilalji Todi. Girdharilaljis sons took over the operating responsibilities in 1964. The next 20 years saw the company growing 100 times in size through a series of marketing and manufacturing innovations.
In 1992, Lux launched their first television commercial with the famous yeh andar ki baat hai tagline. The following year saw the company launch their export operations and quickly established a strong presence overseas, with offices in the Middle East, Europe, and Africa. In 1994, Lux organised the first Dealer’s Conference in the Indian hosiery industry and also established the industry’s first International Dealers Tour. 1995 saw the company officially changing its name to Lux industries limited. This was followed in short order by the establishment of over 500,000 retail outlets all over India, and has offices in Kolkata, Delhi, Agra, Indore, Mumbai, Ludhiana, Jaipur, and Roorkee.
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Frequently asked questions
What industry is Lux Industries Limited in?
Lux Industries Limited operates in Textile Manufacturing. Find similar Textile Manufacturing investors on gritt.io.
Where is Lux Industries Limited based?
Lux Industries Limited is headquartered in Kolkata, India.
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