Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve.
A SINGLE CUSTOMER VIEW
> Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use.
> Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data.
ENHANCED CUSTOMER PROFILES
> Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more.
> Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk.
ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS
> Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences.
> Identify and engage high value customer segments and lookalike audiences.
> Identify and reengage inactive and lapsed customers.
EFFORTLESS AND EFFECTIVE TARGETING
> Quickly activate audience segments in your digital channels with as little as 3-clicks.
> Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort.
MARKETER-FRIENDLY DASHBOARDS
> Know how much every segment spends, on what products and when.
> Understand where your sales are coming from and the impact of your marketing.
> Identify growth opportunities in just a few clicks - no data science required.
Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email.
PERSONALIZED CUSTOMER CARE
> Holistic view of each customer contains 1st party and social data
> Fast, simple, and intuitive workflows
> Centralized inbox
> SLA & team reporting
> Recommended responses
