itcher solves the world’s entertainment discovery problem through a well-tested artificial intelligence (“AI”) technology that connects people (not products!) through entertainment. We help individuals solve the recurring problem around what to do in their spare time:
- Which movie to watch?
- Which artist/song to listen to?
- Which book to read?
- Which game to play?
itcher is a mobile and voice app that generates book, movie, TV series, music and game recommendations personalised to each users taste.
People’s free time is valuable and current recommendation products are not great. But itcher discovers ‘hidden gems’ differently to any other product out there. We link like-minded people, segmenting them by their reviews across four entertainment verticals and enabling them to communicate and discover through one another.
We have been quoted in media to be “The Trip Advisor for Entertainment.” We were also chosen by Google Home as launch partner within their entertainment “skills”. This is consistent with our grand vision. We aim to power recommendations across all categories in the future.
We will soon (August 2018) be deploying "Couple Recommendations" in an effort to reduce friction between spouses on Friday and Saturday evenings. itcher users will be able to link their profiles to one another to get movie and tv show recommendations that theyll both enjoy. We see this as a game changer, and unique to the industry.
Initially a pure B2C business, we have expanded into B2B serving now as a back-end engine powering discovery of streaming content within/across delivery platforms.
itcher also has an online magazine ( itcher.com/mag ), covering curated entertainment recommendations for movies, TV shows books, music and games.
We are a friendly and fun, experienced international team who come from a variety of backgrounds but who share a passion for technology and entertainment.
