About Rafael Santos
★ 20+ years building Startups and Scale-ups (Creditas and MC1)
★ 10+ SaaS products created from scratch
★ Author of StartupHandbook (startuphandbook.io)
★ Founder of 4 Startups
★ Strong Engineering background
DIGITAL PRODUCTS
★ Web Apps for E-commerce (Used Cars, Properties), Lead Generation and Sales Workflow Automation, IoT Management Platform, Analytics/Dashboard, ERP for SMB, Operation Backoffice (Car Repair Factory, IoT Operations, Logistics, Checkup Scheduling, Student Interchange), VoIP Platform and Billing.
★ Mobile Apps for Analytics (Actionable Data) and IoT Device Setup.
★ Desktop Apps for IoT Device Setup and Planning / Simulation of Mobile-Cellular Systems.
ENGINEERING
★ 14+ years leading Engineers (12 years leading Tech Leads, 2 years leading Engineer Managers)
Data-intensive applications (eg: a pool of 1.200 IoT devices monitoring wifi devices - 20M requests/hour average of 5k data each);
★ Highly-Scalable architecture: Low-latency, high-throughput, distributed backend services (eg: DC/OS using Apache Meses, Kubernetes, Docker, Microservices, Kong as API Gateway, RabbitMQ, Terraform, on AWS);
★ IoT platforms: OTA updates, monitoring, offline operation, embedded Linux;
★ Front-end Web Applications: Vue.js, Angular, React, Tailwind, CakePHP;
★ Back-end Applications: Node.js, PHP, Python (Flask), GraphQL, Restful API, SQL databases (preferably PostgreSQL), InfluxDB, Redshift, and Redis;
★ Desktop Applications: Electron (Javascript), C/C++ (Borland Builder and Microsoft);
★ Scripting languages
PRODUCT MANAGEMENT
★ 18 years in Product-related roles (4 years leading Product Managers);
★ Product Leadership, Vision, and Strategy;
★ B2B SaaS products (16 years) and B2C (2 years);
★ Pricing, P&L, Product Portfolio Management and Roadmapping;
★ Stakeholder Management and Conflict Resolution;
★ Backlog Management, Prioritization, Roadmapping, User Story Mapping
★ Product Metrics (Heap, Hotjar, Google Analytics, Firebase Analytics)
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