HStreaming merged with Adello in August 2013. Adello uses HStreaming's unique Big Data technology to disrupt the advertising market through unprecedented targeting accuracy.
Adello is a leading European programmatic media-buying platform for mobile advertising. Adello’s intelligent real-time targeting platform, «AdCTRL», is based on patented Big Data technology break-through that allows to analyze petabytes of data at millisecond latency. AdCTRL’s real-time machine-learning algorithms update targeting strategies 100,000 times a second. The platform self-optimizes for maximum marketing ROI for both brand and direct response campaigns. It fulfills highest brand safety requirements and serves industries including telcos, automotive, and consumer goods. Customers include large agency networks such as GroupM and leading mobile SSP’s such as Smaato. The company holds many awards including Gartner’s «Cool Vendor in infrastructure and Big Data for 2012», IAB Switzerland‘s «Digital Marketer of the Year 2013», IFJ‘s «Swiss Top100 Startup Award 2012» and CRN‘s «Big Data 100 for 2012». The company was founded in 2008 and has operations in the US, UK, Switzerland, Germany, Poland, Austria, and Hungary. More information can be found at www.adello.com
