Gritty In Pink is a new platform empowering women in music through an online network/marketplace, events, media content and lifestyle partnerships- on a mission to achieve gender equality in the music business, and beyond. Founder Shira Yevin has a legendary history of breaking down barriers and carving out a space for women, as the creator of the Vans Warped Tour Shiragirl Stage, which showcased 300+ female musicians including Joan Jett and Paramore. Gritty in Pink continues the legacy of providing community and a stage for female voices in a male-dominated industry.
Gritty in Pink created Gritty Rocks Live (GRL), an Instagram livestream show featuring female musicians from across the country, and beyond. In 2020, Gritty in Pink started a successful monthly event in Los Angeles; during the COVID-19 quarantine, we then created GRL, to provide artists with connection and performance opportunities.
The GRL IG livestream features a live charity fundraiser, sponsor giveaways, intimate performances, artist interviews, and audience engagement. Artists of diverse backgrounds and genres each invite their followings into the interactive livestream, coming together to grow our community.
Most recently, Gritty In Pink launched the INPINK marketplace, connecting the music industry to a community of diverse female creators and pros. Our beta is up now at inpink.com and our big vision is to be the global destination for female freelancers in every industry! We are partnered with Melissa Etheridge, Live Nation, and more to come...
