Norms

🗓 Founded 2025👥 8 employees💰 Last funded Nov 2025
Norms is a modern self-care start-up on a mission to normalize the conversation and treatment of common yet highly stigmatized personal health conditions. We’re starting with hemorrhoids and will be moving from the butt to the gut (and beyond). Our shame-free selection of maximum-strength, FDA-compliant hemorrhoid relief products combine medical efficacy with modern brand clarity to replace shame and confusion with support and straightforward care. Founded by serial entrepreneur Joshua Katz and co-founder Carli Roth, with medical guidance from double board-certified gastroenterologist Dr. Wendi LeBrett, Norms makes serious medicine, simple and the so-called ‘unmentionables” not just mentionable, but manageable. Available first on Amazon. Get the full Norms experience on www.getnorms.com and by following on Instagram & TikTok @getnorms
1
Total investors
1
Early stage
0
Mid stage
0
Late stage
2025
Founded
Investor geography1 country
United States
1
Frequently asked questions
Who invested in Norms?
Norms has 1 investors on record on gritt.io, including 1 early-stage backers.
When did Norms last raise funding?
The most recent investment in Norms recorded on gritt.io was in November 2025.
When was Norms founded?
Norms was founded in 2025.
What industry is Norms in?
Norms operates in Retail Health and Personal Care Products. Find similar Retail Health and Personal Care Products investors on gritt.io.