Over $1 trillion is lost to scams every year and 25% of the worlds population is affected.
The problem is accelerating. Criminals are using AI to scale social engineering, impersonation, and infrastructure reuse faster than traditional defenses can respond. Most fraud systems only intervene at the point of payment, when it’s already too late. Most cyber tools focus on infrastructure threats, not how humans are actually manipulated. This is leading to worse outcomes for consumers and banks, as consumers arent protected properly and banks suffer from reputational damage and high operational costs to manage the risk.
Falkin is building the real-time scam digital safety network for modern finance.
Embedded directly inside Financial Institution apps, Falkin detects and intercepts scams before they become transactions.
Falkin combines early threat intelligence, AI and 1st party user data to surface scam operations from even a single suspicious interaction.
Our mission is simple: to make scams preventable and proactive digital safety a standard feature of everyday banking. We can help everyday consumers detect signs of danger in online purchases, messages, investment offers, phone calls, emails and more.
The name Falkin combines “Falk,” meaning falcon - a historic symbol of protection and “Kin,” meaning family. Because protecting people starts with protecting those closest to us.
