EdgeTheory is an AI-Powered Narrative Intelligence company. EdgeTheory’s technology allows customers to understand and participate in the narratives that shape their world.
Every day on websites, social media, blogs, and other online channels, countless conversations take shape, spread, and exert influence over everything from business and politics to science to culture. These conversations become stories — “narratives” — that carry with them meaning, purpose, themes, and goals. True, false, or somewhere in between, narratives can win or lose business, elections, and wars.
EdgeTheory’s AI-powered technology allows its customers to analyze the ways conversations become narratives, how those narratives grow, and how they shape their world. These tools empower users to see patterns and trends among the people and organizations that drive these narratives, revealing the ways they originate, who is amplifying them, how they get distorted and repurposed, and their potential impact on everything from businesses to social issues to governments. With the insight drawn from this intelligence, users of EdgeTheory’s technology are better able to design and deploy messaging campaigns to participate in those narratives, and to measure their success.
Narrative intelligence is a key component in the emerging field of cognitive security, which seeks to improve the ability of governments, businesses, and other organizations to navigate the complex terrain of narrative manipulation and malign influence that combine to threaten economic and national security.
As a pioneer in the field of cognitive security, EdgeTheory provides narrative intelligence products to leaders in healthcare, national security, information technology, and transnational banking to monitor global narrative incidents and trends, develop strategic responses, deploy messaging campaigns, and measure their effectiveness.
For more information visit EdgeTheory.com.
