Duel Tech

📍 London, United Kingdom🗓 Founded 2015👥 80 employees💰 Last funded Jul 2025
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.
5
Total investors
0
Early stage
0
Mid stage
5
Late stage
2015
Founded
Investor geography2 countries
United Kingdom
4
Portugal
1
Investor activity2021–2025 · investors recorded per year
202132023120251
Recent (last 2y)Earlier
Frequently asked questions
Who invested in Duel Tech?
Duel Tech has 5 investors on record on gritt.io and 5 late-stage investors.
When did Duel Tech last raise funding?
The most recent investment in Duel Tech recorded on gritt.io was in July 2025.
When was Duel Tech founded?
Duel Tech was founded in 2015.
What industry is Duel Tech in?
Duel Tech operates in Software Development. Find similar Software Development investors on gritt.io.
Where is Duel Tech based?
Duel Tech is headquartered in London, United Kingdom.