DRIVVR (formerly Dealer World) is an automotive marketing intelligence company that helps franchise and independent dealerships turn scattered data into decisions that move units. Built on 18 years of hands-on dealership marketing experience and now backed by genuine AI and data science through parent company Anshar Labs, DRIVVR unifies CRM, DMS, inventory, and ad-platform data into a single intelligence layer called Graphit. We are now giving dealers clear visibility into whats actually driving sales and what is accelerating more.
The team supports 350+ active rooftops nationwide and holds Google Premier Partner status in the top 3% of agencies. Services span strategy and operations (co-op fund management, outsourced marketing performance, vendor oversight), search and AI visibility (SEO plus AI/GEO search optimization), creative and web (design production, site speed, and conversion optimization), paid media (Google Search, Vehicle Listing Ads, and social), and traditional media buying (TV, radio, outdoor, and direct mail).
Founded in 2009 by Troy Spring, Dealer World became DRIVVR in 2026 following its acquisition by Anshar Labs, pairing nearly two decades of dealer trust with an AI-first platform.
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Frequently asked questions
When was DRIVVR founded?
DRIVVR was founded in 2009.
What industry is DRIVVR in?
DRIVVR operates in Marketing Services. Find similar Marketing Services investors on gritt.io.
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