Confido

📍 New York, United States👥 47 employees💰 Last funded May 2025
Software Development🌐 confidotech.com
Website LinkedIn
Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — were a tech company that understands CPG.
4
Total investors
0
Early stage
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Mid stage
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Late stage
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Founded

Investors

4 investors
All
Early stage
Mid stage
Late stage
Investor geography1 country
United States
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Investor activity2023–2025 · investors recorded per year
2023120253
Recent (last 2y)Earlier
Frequently asked questions
Who invested in Confido?
Confido has 4 investors on record on gritt.io.
When did Confido last raise funding?
The most recent investment in Confido recorded on gritt.io was in May 2025.
What industry is Confido in?
Confido operates in Software Development. Find similar Software Development investors on gritt.io.
Where is Confido based?
Confido is headquartered in New York, United States.