Channel Factory

📍 Beverly Hills, United States🗓 Founded 2010👥 344 employees💰 Last funded Aug 2020
Advertising Services🌐 channelfactory.com
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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
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Total investors
0
Early stage
0
Mid stage
2
Late stage
2010
Founded

Investors

2 investors
All
Early stage
Mid stage
Late stage
Investor geography1 country
United States
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Frequently asked questions
Who invested in Channel Factory?
Channel Factory has 2 investors on record on gritt.io and 2 late-stage investors.
When did Channel Factory last raise funding?
The most recent investment in Channel Factory recorded on gritt.io was in August 2020.
When was Channel Factory founded?
Channel Factory was founded in 2010.
What industry is Channel Factory in?
Channel Factory operates in Advertising Services. Find similar Advertising Services investors on gritt.io.
Where is Channel Factory based?
Channel Factory is headquartered in Beverly Hills, United States.