Your Custom Cereal
Custom cereal delivered to your door. Think inside and outside the box!
Product Vision:
Our mission is to build a simple and convenient subscription service for individuals to custom-order cereal tailored to their personal tastes and lifestyles. With our easy-to-use cereal builder, consumers will be able to choose their favorite ingredients and have it delivered regularly to their front door.
Why Cereal?
Why not cereal? More than a hundred years after its popularization, cereal remains a staple of the American diet, eaten by more than 80MM Americans every day. Yet, the cereal industry is highly consolidated with four large companies — Kellogg, General Mills, Post, and Quaker Oats — claiming the vast majority of market share (87%). Disrupting these incumbents presents a real challenge: barriers to competing successfully at retail include the need for extensive distribution networks and expensive demand-generation campaigns, both of which may be out of reach for most startup companies. But with Cerealize, we are leveraging the power of just-in-time production, direct-to-consumer sales, and a uniquely social business model that practically advertises itself to break into the category with less working capital than it would take to successfully launch a traditional in-store brand.
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2012
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Frequently asked questions
When was Cerealize founded?
Cerealize was founded in 2012.
What industry is Cerealize in?
Cerealize operates in Technology, Information and Internet. Find similar Technology, Information and Internet investors on gritt.io.
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